Overview
We are a local media company that specializes in connecting local businesses with online consumers. We reach consumers on our proprietary sites, as well as third-party sites (collectively, "Consumer Properties"), which includes our Owned & Operated web sites such as Local.com and Krillion.com (collectively, "O&O"), as well as our network of over 1,200 third-party U.S. regional media websites (collectively, "Network"). We provide a variety of digital media services to small and medium sized businesses ("SMBs") to enable these customers to reach consumers both on our Consumer Properties as well as on the major search engines (collectively, "Business Solutions") and we also enable third parties to distribute their advertiser listings on our Consumer Properties, for which we generate ad revenues. We generate revenue from performance ad units such as daily deals, pay-per-click, pay-per-call and lead generation, subscription ad units, and CPM ad units, among others.
Our Consumer Properties serve over 30 million consumers each month. We use patented and proprietary search technologies and systems to provide users of our O&O websites and our Network with relevant search results for local businesses, products and services, incorporating daily deals, event information, ratings and reviews, driving directions and more. By distributing this information across our Consumer Properties we are able to reach users that our direct advertisers and advertising partners desire to reach.
Our Business Solutions business serves over 18,000 SMBs with a variety of digital media products. The products are sold primarily to telesales. Our sales efforts focus principally around our Exact Match product suite, which offers a variety of digital media features including web hosting, search engine optimization services, display ads, mobile ads, and social media presence management. Over 16,000 of our direct SMB customers are using a legacy web hosting and/or listing solution and over 800 of our direct SMB customers are enrolled in our new Exact Match product. An average Exact Match subscription generates approximately the same monthly revenue as ten legacy customers. Our Business Solutions technologies also power a variety of platform products targeted towards larger businesses such as regional media publishers and ad agencies. We expect a large portion of our legacy web hosting and listing solution SMB customers to phase out in Q3 2012 with the remainder completely phased out by the end of 2012. |