Viber’s significant contributions to Phl market in 2022, what to expect in 2023
By THE PHILIPPINE BUSINESS AND NEWS
2 days ago
Rakuten Viber reveals an overall increase in Viber’s app users across Asia Pacific (APAC) this year, with the Philippines recording a robust 22% increase. Locally in the Philippines, 19% more users sent one-to-one messages compared to last year. Also, 19% more users in the country sent messages in group chats this year, revealing a strong preference for texting. Filipinos have shown a great interest in My Notes – 37% more Filipinos used Notes to sync to-do lists and media across all their devices in 2022. Apart from Lenses and Stickers, businesses are seen leveraging Advertising solutions to increase their visibility and attract new users. In 2022, the number of average monthly Ads impressions on Viber reached astounding 6B worldwide, with more than 680M impressions in the Philippines. Among the top-performing ads verticals in the Philippines were: travel & hospitality which grew by 430%, employment & education by 403%, legal services by 396%, media & publishing by 371%, and IT & telecom by 369%.
This year brands showed an even stronger interest in Viber Business Messaging solutions as a tool to build connections with consumers in their favorite messaging app. In 2022, in the Philippines Viber recorded:
A 16% growth in the number of business message accounts created.
An overall 13% increase of Business Messages delivered.
An 83% spike in conversational messages (e.g. around-sales support, receiving feedback, and more), showing that brands and users increasingly rely on real conversations (rather than the regular one-way messages), contributing to the rise of conversational commerce.
An astounding 603% increase in transactional messages (order confirmations, delivery trackings, appointment reminders, one-time passwords, and more), showcasing the growing need for important notifications in brand-user interactions.
An 11% growth in the number of promotional messages (e.g. special offers, discounts).
A 34% increase in the number of Chatbots.
Trends for the future
This year, Viber has also taken its superapp strategy one step further by introducing its own safe and secure cross-border digital payment solution. Payments on Viber allows users to send money to each other as easily as sending a message. Launched initially via waitlist in some European markets, it will roll out to more countries in the near future, including the Philippines. Payments on Viber extends the app’s utility and value to make it absolutely essential for its hundreds of millions of users and—with more upcoming updates—for thousands of brands.
Viber will be taking a few more major steps along its path as a superapp next year. First, the app will give brands the opportunity to host all their business information, services, and channels of communication on Viber in a single meta-business entity, and let users easily find businesses they need and interact with them.
Additionally, Viber will be introducing a dedicated folder that will help users organize their conversations with brands in a way that’s convenient to them, improve user experience, and boost brand visibility.
https://thephilbiznews.com/2022/12/16/...2022-what-to-expect-in-2023/
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