partners with Firmenich (news vom 01.08.2011)... Firmenich ist ein direkter Konkurrent von Wild im weltweiten Aromageschäft.... Wild hält Position 5 Firmenich Pos. 2 weltweit.... Merisant vertreibt übrigens auch Pure Via TM von purecicrle.... Weltmarktpotential Stevia / US- Markt vom 8-9-2009 (wieviel umsatz wird sunwin vom kuchen abbekommen haben wenn wir 2014 haben ??) NEW YORK (Sept. 8, 2009) – Rebaudioside A (Reb A), a non-caloric sweetener derived
from the stevia plant, could fill a sweet spot in the U.S. food and beverage market,
according to a new Rabobank report. In the report, “Stevia and the U.S. Market,” the
growing demand for products with greater perceived health benefits could help the
sweetener grow in coming years.
“Consumer concerns regarding obesity and the growing demand for all-natural products
bode well for Reb A to quickly gain market share,” said Rabobank Food & Agribusiness
Research and Advisory Executive Director Stephen Rannekleiv. ”However, while success
seems imminent, and we expect annual U.S. sales of Reb A to reach approximately $700
million within 5 years, numerous hurdles must still be overcome.” Reb A’s ability to be used in products claiming all-natural is a key point with consumers.
In 2008, all natural was the most prevalent claim for new products launched. In fact,
according to ACNielsen, retail sales that year of all-natural products in the United States
were valued at more than $22 billion, which represents a 10 percent increase from 2007
and a 37 percent increase since 2004. The potential market for Reb A in the United States appears to be quite considerable. In
2008, the global high intensity sweetener market was valued at approximately $1.3 billion,
with the United States accounting for approximately 35 percent ($455 million). Each year,
the United States consumes more than 5 million metric tonnes sugar equivalent of high
intensity sweeteners. |
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