SellCast: Overview
Managed Adverting Services Complete management of product advertising on Comparison Shopping Sites
Advisory Advertising Services Self-service product advertising on Comparison Shopping Sites Pixel Manager
Third-party tracking tags management to accurately report sales
SellCast revenue has increased 49% annually since 2006
Strong growth in 2008 as major retailers outsource their advertising programs
Performance based pricing grew 7x in 2008
Focus on large retailers
CI customers represent 36% of the IR top 25 and 27% of IR Top 100
CI customers generate over $165B in annual online sales
CI has 45% of the market, and hold virtually all of the large retailers
Key Competitors: Channel Advisor - 41% Focused on small to medium retailers has 1 of the IR 25
Mercent - 9% Principally small retailers, no IR 25
$29 million available of a $40 million market in 2008
Market projected to reach $202M by 2013 as more consumers move their purchasing online
Only 1/3 of the IR 500 have a selected a provider dedicated to overall shopping channel management |