Marketinggesülze und Entrepreneur Blah Blah. Abzocke von Arbeitnehmern und Steuervermeidung sind natürlich kein Thema.
#1. On Apple
“In creating this great products we focus on enriching people’s lives- a higher cause for the project. These are the macro things that drive the company. They haven’t changed. They are not changing. I will not witness or permit those changes because that’s what make the company so special.”
#2. On Being Famous
“…..I am not a person that puts value in being recognized. This doesn’t drive me. I am driven by great work and seeing people do incredible things and having a part in that. So it’s more of a feeling inside that drives me, not a public recognition that drives me.”
#3. On Commitment
“I think this company is a jewel. I think it’s the most incredible company in the world, and so i want to throw all my life into doing everything i can do to make sure that it achieves its highest, highest potential.”
#4. On Creativity
“Creativity is not a process, right?. It’s people who care enough to keep about something until they find the simplest way to do it.”
#5. On Feedback
“Not allowing yourself to become insular is very important- maybe the most important thing, i think, as a CEO.” |