As the CEO stated regarding their marketplace strategy "they enemy of our enemy is our friend." While the company does do first party sales similar to Amazon, they're quite happy collecting a commission on sales (which thus far has been a much more profitable model than Amazon). The score is posted. Rakuten is still posting double-digit YOY revenue growth. Unlike Amazon, Rakuten doesn't even depend on this growth in e-commerce. They also have a fast-growing bank (that is posting the strongest revenue and EPS growth I've seen of a Japanese bank), along with a deeply integrated membership program.
Wie in Japan fahren sie den E-Commerce nur noch in Taiwan und ansatzweise in Frankreich und Deutschland - ansonsten ist ihnen das zu kapitalintensiv und inzwischen zu sehr Commodity und daher sind in anderen Internet-Services die Renditen höher. Und daher geht man dort rein. |