What advantages do brands see by spending in messenger and super-utility apps? What can be done to ensure these ads are brand-safe, non-intrusive, and privacy-compliant?
Industry stats show that users spend more time on messaging apps than on any other app, which is great for brands. This means that reaching consumers today can be done much more naturally through a native dialogue experience. It’s not only about placing ads in front of them, it’s about engaging in a conversation with consumers, which is something that no other marketing channel can deliver. The results go beyond just impressions, views, and increasing brand awareness: we’re talking about actual performance results where you can measure the impact and the actions taken by the consumers, following the interaction with a brand. Again, this is something that is exclusive to the messaging space. No other channel is able to offer the same level of engagement, not even social media. |