Expanding our global business is another important element in expanding the Rakuten
Ecosystem. Unfortunately, with the population of Japan declining year by year,
developing markets globally is extremely important for achieving long-term and
sustainable growth. Rakuten’s global strategy can be broadly divided into two
categories. One is development centered on our Group services that form the
Rakuten Ecosystem. The other is centered on our global platform, Rakuten
Symphony. For the former, we aim to link services such as Rakuten Rewards,
Rakuten Viber, Rakuten Kobo and Rakuten Viki. In 2024, we expanded our customer
base for each service, generating approximately 14 billion yen in profit from
these four services. As a next step, we would like to develop Rakuten’s
membership business overseas and promote and expand cross-use. This can be
achieved by focusing on points or cashback programs, as well as by providing
excellent UX through AI specialized for the Rakuten Ecosystem as mentioned
above.
For the latter, we are promoting the spread of Open RAN solutions, which support the
cost advantage of Rakuten Mobile. Rakuten is the first company in the world
to commercialize end to-end, fully virtualized, cloud-native mobile network
technology. In the conventional telecom industry, it was common to purchase and
implement packaged solutions from specific vendors. Open RAN is a technology
that opens up these specifications and enables the interconnection of equipment
from different vendors. As a leading company in the industry, we will promote
this while developing Symphony as a platform operator that provides a range of
solutions that make up the network. We’re aiming to provide not only Open RAN
solutions, but also the high-tech cloud technology that makes it work. In
addition, we can offer Rakuten Ecosystem features, such as membership systems
and point programs to support consumer services development, to third parties.
https://global.rakuten.com/corp/investors/documents/annual.html
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