Rakuten wesentlich besser als Rocket

In-Store Case Study

From Clicks to Bricks: Supercharge Your Online Loyalty Program By Integrating In-Store Shop & Earn Offers

Extending Cartera's online Shop & Earn programs to include in-store offers creates a more flexible and engaging loyalty experience for members shopping in either, or both, channels. The strategy also drives revenue for our client and merchant partners, evidenced by:

Increased Purchase Volume: Integrated in-store options drive a 33% boost in purchase volume among members who shop in-store compared with those who do not.

New Shopper Acquisition: 30% of in-store shoppers are engaging with Cartera programs for the first time, demonstrating the channel's effectiveness in new shopper activation.

Lapsed Shopper Reactivation: In-store shopping opportunities lead to a 13X increased reactivation rate, proving to be a highly effective strategy for re-engaging lapsed shoppers.


Recent Results From One Retailer

While the introduction of in-store offers sometimes raises the concern of cannibalization of online shopping, our data shows that's not the case. Cartera recently helped a national pharmacy retailer successfully integrate in-store offers into its existing online-only program. The result — over a six-month period — included:

Member Spend Growth: Member spend increased 140% year-over-year, with no negative impact on online sales from in-store shopping.

Omnichannel Adoption: 21% of online shoppers embraced the in-store channel, while online shopping behavior remained consistent.

Increased Sales from In-Store Users: Existing members who shopped in-store offers generated a 40% increase in overall sales.

Key Takeaway: Integrating online and in-store loyalty programs creates a powerful synergy, driving new customer acquisition, reactivating lapsed shoppers, boosting purchase frequency, and delivering significant growth in member spend. By providing customers with flexible, multi-channel earning options, retailers can cultivate stronger loyalty without risking channel conflict.

https://www.cartera.com/blog/...percharge-your-online-loyalty-program
 

DTW Ignite 2025: Unpacking the shift towards Intelligent Growth

Dhruv Sood Global Digital Marketing Manager Rakuten Symphony
July 9, 2025

https://symphony.rakuten.com/blog/...shift-towards-intelligent-growth
 

E-Commerce Market Growth Trends and Forecast Report 2025-2033: AI Enhancements and Virtual Fitting Rooms Revolutionize Online Shopping Experience

The E-Commerce Market is set to reach an astounding US$ 12.63 trillion by 2033, up from US$ 6.56 trillion in 2024, demonstrating a CAGR of 7.54% from 2025 to 2033. Key drivers of this growth include the rapid adoption of AI-powered features, significant cross-border commerce opportunities, and advancements in secure digital payment systems.

Market evolution is driven by AI-enhanced personalized shopping experiences, rapid delivery options, and mobile commerce expansion. While global giants like Amazon, Alibaba, and Shopify dominate, regional and niche platforms are gaining traction. Additionally, social commerce is merging shopping experiences with platforms like Facebook and Instagram. Despite challenges such as regulatory compliance, logistical hurdles, and cybersecurity threats, the sector's outlook remains positive, with advancements in technology and consumer interaction likely to spur continued global growth.

5G technology fosters real-time interactions and enhances experiences like live product launches and virtual marketplaces. E-commerce platforms are set to improve mobile shopping experiences and enrich multimedia content through reliable, low-latency connectivity provided by 5G. Cybersecurity investments in secure payment methods, biometric authentication, and advanced encryption techniques are crucial for protecting customer data and ensuring safe transactions.

The proliferation of AI-driven features enhances customer satisfaction and provides insights into market trends, with innovations like virtual fitting rooms shaping future shopping experiences. Zalando's 2023 launch of a virtual fitting room exemplifies this trend, allowing users to create 3D avatars to better visualize product fit, thus reducing return rates and associated costs.

Cross-border trade is bolstered by widespread high-speed internet, smartphone accessibility, and digital payment options, broadening consumer reach to international platforms. Global supply chain integration facilitates easier and quicker order fulfillment, supported by third-party logistics advancements.

Key Players Analysis
Rakuten Inc
Amazon.com Inc.
Alibaba Group Holding Limited
Ebay Inc.
Walmart Inc.
Zalando SE
Otto Group
JD.com, Inc.

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