The fast growth of cross-border e-commerce helps overseas brands recognize the huge potential of the Chinese market and leads to partnerships with Chinese cross-border e-commerce operators. Yet results of such partnerships are varied. NetEase Kaola's direct sourcing combined with vendor assistance services that are 100% handled in-house assures peace of mind and maximized benefits for the firm's overseas vendors.
Rakuten, one of the largest e-commerce platforms in Japan, reached an agreement with NetEase Kaola in June 2016, in a move to allow Chinese consumers to conveniently buy a variety of made in Japan products at relatively low prices. Rakuten sells more than 400 popular Japanese brands on NetEase Kaola including apparel, maternal and child care products, affordable luxury items as well as sports and outdoor recreational equipment and accessories, with monthly gross merchandise volume growing (GMV) by 31.6%. The Chinese platform has become Rakuten's largest sales channel in China.
Thanks to the collaboration, sales at Rakuten's flagship store in China quadrupled year on year for 2017. |