Local Corp. Uses Krillion API to Grow in New Markets
Friday, July 18, 2014 (ProgrammableWeb)
Expertise in working with APIs and big data is paying off for Local Corp. Local built a $100 million business by aggregating huge amounts of data and then serving ads to consumers searching for local business and product listings. Local is now using APIs to extend its local-search business into fast-growing markets such as mobile shopping apps.
"Krillion by Local" offers powerful API access to real-time data about 120,000 retail stores, 4,300 shopping categories and 3 million product SKUs.
Local acquired local-search startup Krillion in 2011 for its local-shopping data engine. Local invested heavily in Krillion's technology development, leveraging Local's expertise in working with large data sets to scale Krillion's API resources. Local reaches 10% of U.S. Internet users through its sites and syndication network and serves more than 3 billion ads a day. These huge traffic numbers are supported by sophisticated back-end technology. Local made it easier to get data into Krillion programmatically, and its product data set grew exponentially.
Krillion by Local now powers local-shopping experiences for apps, brands and retailers. Krillion provides apps with real-time access to data on products, pricing and in-store availability at popular retailers, including Best Buy, Sears, Target and Wal-Mart. Sentiment: 18% increase of Monthly Unique Visitors in Q2/2014 against Q1/2014 had increased the revenues in Q2
Increase of Monthly Unique Visitors in June again Strong Increase of Monthly Unique Visitors on the flagshipsite in June 2014 to 22,915,292 Monthly Unique Visitors from 21,727,643 in May 2014.
That are together with the about 8 million Monthly Unique Visitors about 31 million Monthly US-Unique Visitors. And therefore are idiotic low 45 million market-cap and 0.4-times-revenues a joke. The increase of 18.3% of unique visitors of the flagship-site will increase the revenues, too.
Monthly Uniqe Vistiors of the flagshipsite in Q2/2014 was 65,659,585 (04 = 21,016,659; 05: 21,727,634; 06: 22,915,292) against 55,515,138 in Q1/2014 (01 = 18,385,364; 02 = 16,963,491; 03 = 20,166,283). |