Der früher mit Abstand größte Bereich „Owned and Operated“ ist mit 10,9 Millionen inzwischen im zweiten Quartal vom sehr viel gewinnhaltigeren Bereich Network mit 11,6 Millionen übertroffen worden. Und daher treffen die folgenden Aussagen weiter oben von Japetus auch nicht des Pudels Kern: Schön: Traffic, insbesondere organic und mobile traffic wächst weiter kontinuierlich. Unschön: RKV (revenue per thousand visitors) sinkt und ist mit $199.5 sogar schon unter $200. Wie ist das zu erklären? Kann man das überkompensieren mit dem Traffic-Zuwachs? "We Believe the Inflection Point is Now": wie p.huettl oben schon schrieb, glaubt man das schon recht lange. Denn ich sehe hier sowohl einen „Überausgleich“ der Einbußen im Owned & Operated-Bereich als auch The Inflection Point is Now. Owned & Operated (O&O): • Revenue – Second quarter 2013 total revenue related to the O&O business unit was $10.9 million, down 16 percent from first quarter 2013 O&O revenue of $13.0 million and down 47 percent from second quarter 2012 O&O revenue of $20.5 million. The decline in O&O revenues are due to a decline in overall traffic coupled with lower monetization. • Monetization of Traffic – Revenue per thousand visitors (RKV) for second quarter 2013 was $199, down 7 percent from first quarter 2013 RKV of $215 and down 33 percent from second quarter 2012 RKV of $299. This decline was primarily due to ad policy changes and declining revenue per click trends of a major ad supplier. Network • Network Revenue ex-TAC – Second quarter 2013 total Network revenue ex-TAC was $ 4.8 million, up 17 percent from the $4.1 million Network revenue ex-TAC recorded in the first quarter 2013 and up 118 percent from the $2.2 million Network revenue ex-TAC recorded in the second quarter 2012. Network Revenue ex-TAC is defined as GAAP Network revenue less network traffic acquisition cost. An explanation of the company’s use of non-GAAP financial measures, including the limitations of such measures relative to GAAP measures, is included below and a reconciliation between GAAP and non-GAAP measures, where appropriate, is included in the financial tables attached to this release. • Network Sites – The Network business unit ended the second quarter 2013 with nearly 1,600 Network partner sites. |