Local.com aussichtsreich

- sondern werden erst noch veröffentlicht.  

http://finance.yahoo.com/news/...reports-first-quarter-201500051.html  

http://seekingalpha.com/article/...nings-call-transcript?source=yahoo

Daher würde es mich nicht wundern, wenn wir heute in den USA über $2 landen werden.  

... ich schätze dein Engagement sehr , oute mich als  Mit-Leser. Bedanke mich für deine wochenlange Recherche Arbeit!

Gerade diese angenommen Besitzer der hohen Short-Pakete werden keinen positiven Kursverlauf heute  zu lassen.
Es ist denen sicher Egal ob man mit 20 oder vielleicht 40$ mill   in den „Nassen“ sitzt.
Es wird alles mögliche getan werden um die AG platt zu shorten. Da entsteht keine Panik zum covern. Da kann noch so viel postiver Cash flow gemeldet werden.
Das einzige was den Kurs explodieren lassen wird . Ist eine Übernahme von xy oder z .
Und dann werden  hoffentlich keine 500% „Grün“  ausreichen.

Bis dahin einfach zurück lehnen, einer von den Dicken wird Locm „fressen“. Denke ich.

Allen Investierten bis dahin viel Erfolg,bleibt spannend.  

bei Local Corp gut läuft, wie hier bei Spreebird, ncht möglich - zumindest wenn dort ein Webmater tätig ist, der auch Local Copr geshortet hat. Also muss man warten, bis sein Nachfolger Dienst hat.

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Monthly Uniqe Visitors. Over 30 million

Monthly Page Views:: Approximal 50 million

Page Views per Visit: 2.5 views in the average

Impressions: 1.2 billion

Click Through-Rate: Up to 8x more than Industry Standard  

obwohl mich der Q1 Loss von 0,15 Dollar zunächst mal wieder mehr als
gewurmt hat.

Dagegen steht der psoitive Cash-flow, was wiederum der Beginn einer Turn-Arond Storry
sein kann.

Sollte sich zu Q2 aber EPS seitig keine deutliche Verbesserung ergeben, bin ich auch schnell wieder verschwunden.  

denn im Gegensatz zum Adjusted Net Income bzw. Adjusted Ebitda fließen hier Größen ein, die nicht zahlungswirksam sind und mit der betrieblichen Lage nichts zu tun haben.

Das Adjusted Ebitda war dagegen mit mehr als 600.000 positiv.  

(Ausblick) für 2013 bestätigt wurde:

Fiscal 2013 Financial Guidance:

The company reiterates its previous financial guidance.

Revenue - The company expects 2013 revenue of between $93 million and $95 million, which at the mid-point, is an increase of 12 percent, over the fourth quarter 2012 exit run rate.

Adjusted EBITDA – Positive Adjusted EBITDA for 2013 is expected to be at least $5 million an increase from the ($553,000) negative Adjusted EBITDA in 2012.

Inbesondere das mit dem EBITDA halte ich sogar für eine Untertreibung, denn die 5 Millionen schafft man schon, wenn die momentane Situation so bleibt, wie sie ist. Denn vier mal etwas mehr als 600.000 ergeben ca. 2,5 Millionen. Darüber hinaus sind im 1. Quartal non-recurring costs (nicht wiederkehrende Kosten) noch aus dem Abbau des Direktvertriebs entstanden, die in den nächsten drei Quartalen in 2013 nicht mehr auftreten = 2,7 Millionen. Womit man schon bei 5,2 Millionen wäre.  

• Mobile Pay-Per-Call Patent Granted – On Jan. 22, 2013, the company was granted a patent which covers a mobile pay-per-call Enhanced Directory Assistance (EDA) method or system. This is the company’s third issued EDA-related patent. The patent describes an EDA method and/or system that uses wireless messaging protocols to receive keyword search data associated with a directory service request and matches it with a relevant advertiser associated with the keyword search. The company continues to develop its patent monetization strategy.

• Launch of Fusion by Local – During the first quarter, the company launched “Fusion by Local” a new premium ad network for advertisers and brand marketers seeking to engage with targeted local audiences in markets across the United States.

• Record First Quarter Organic and Mobile Traffic - The company reached record organic traffic of 49 million MUVs and record mobile traffic of 32 million MUVs during the first quarter.

• “Best Mobile App” Award – The company’s Local.com mobile app for iOS® and Android™ enabled devices won a 2013 Internet Advertising Competition “Best Mobile App” Award.  

Better Local Audiences at Scale

Fusion by Local makes it possible for brand marketers to reach engaged, ready-to-buy local audiences on a national scale though our vast community of 1,200+ trusted news sites. No need for multiple local vendors and direct relationships to implement local campaigns for their clients. Through a single point of contact, agencies now have access to highly desirable news sites in our transparent premium ad network.

Fusion by Local gives your clients the ability to reach millions of people every month in the markets that matter most – simply and efficiently. We work through direct publisher partnerships to offer advertisers tremendous reach within specific categories or DMAs. Whatever your needs are, we work with you to customize and optimize a perfect-fit advertising campaign across the best sites, audiences and channels.

Spend less time on buying and more time on strategy  

http://finance.yahoo.com/mb/LOCM/...2C0%25252C3&mbtc=mb-tab-topic  

From big media to community media

Jim Brady, Editor-in-Chief at Digital First Media presented a compelling view of how local media is transforming itself to be a true community oriented outlet that is impossible for larger news outlets to duplicate. In creating a new business model for hyper-local media, the shift to community is at the very heart of the transformation. Brady described "The Open Newsroom" initiative where ordinary people in the community members can participate in the newsroom without constraint. The heart of Digital First Media rests with the communities they serve.

Read more by:

Five Hyper-Local Marketing Trends to Take the Street Fight to the Next Level
Takeaways From the Street Fight Conference
By:
Judy Shapiro
Published: January 22, 2013  

mobile in the web

Do's and don’ts of hyper-local mobile advertising

By Chantal Tode

February 1, 2013

Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does not in hyper-local targeting.

From understanding the different types of location information that is available to knowing how narrow or broad to define a geofence, hyper local targeting comes with its own set of challenges. However, when done right, hyper local campaigns can drive strong results for marketers.

“Hyper local targeting is probably the biggest win in mobile,” said Howie Schwartz, CEO of Human Demand. “That is something that desktop can’t do – it can’t do location at that level.

Source of the last posting: Mobile Marketer

My advice: Read the complete text in Mobile Marketer.  

und Wirrungen das richtige Wachstumsfeld gefunden haben. Auch wenn ich es gehofft habe, Business Solutions waren es sicher nicht - nicht weil Local Corp nicht die richtigen Produkte hat, sondern weil der hier angedachte Aufbau eines Direktvertriebs, der für eine rasche Expansion erforderlich gewesen wäre, Vorleistungen erfordert hätte, die Local Corp bei seiner momentanen Kapitalausstattung nicht stemmen kann. Und die hierfür notwendigen Kapitalaufnahmen hätten zu gigantischen Verwässerungen geführt, wobei der Erfolg weiterhin unsicher gewesen wäre.

Ob man die Business Solutions ganz aufgibt oder sie auf kleiner Flamme im indirekten Vetrieb weiterhin vertreibt kann ich hier nur schwer voraussehen. Einiges Geld dürfte man hier verbraten haben, aber einen positiven Nebeneffekt gab es auf jeden Fall: Die Beschäftiung mit dem Auftritt für die vielen Kunden, führte dazu, dass die eigenen Mobile-Auftritte der Flagship-Seite und von Spreebird allerste Sahne sind und jeweils als beste ihre Diziplinen ausgezeichnet wurden.  

• Revenue – First quarter 2013 total revenue related to the Network business unit was $8.3 million, up 9 percent from the $7.6 million Network revenue recorded in the fourth quarter 2012, and up 98 percent from the $4.2 million Network revenue recorded in the first quarter 2012.

• Network Revenue ex-TAC – First quarter 2013 total Network revenue ex-TAC was $ 4.1 million, up 5 percent from the $3.9 million Network revenue ex-TAC recorded in the fourth quarter 2012, and up 67 percent from the $2.7 million Network revenue ex-TAC recorded in the first quarter 2012.

Network Revenue ex-TAC is defined as GAAP Network revenue less network traffic acquisition cost. An explanation of the company’s use of non-GAAP financial measures, including the limitations of such measures relative to GAAP measures, is included below, and reconciliation between GAAP and non-GAAP measures, where appropriate, is included in the financial tables attached to this release.

• Network Sites – The Network business unit ended the first quarter 2013 with over 1,200 regional media sites.

Quelle: Quartalsbericht in #5052  

Definition of 'Traffic Acquisition Cost - TAC: Payments made by Internet search companies to affiliates and online firms that direct consumer and business traffic to their websites. Traffic acquisition costs (TAC) are a critical cost of revenue for Internet search firms such as Google, Yahoo and Baidu.com. TAC for these firms is watched by investors and analysts to ascertain whether cost of traffic acquisition is rising or declining. Rising TAC has a detrimental effect on profitability.

Investopedia explains 'Traffic Acquisition Cost - TAC: Many Internet companies report revenues both on a gross basis, and on a net basis that excludes TAC. One key metric for these companies is TAC as a percentage of advertising and search revenue, with a rising percentage indicating cost pressures on profitability. Sometimes companies will mention payments excluding traffic acquisition costs using ex-TAC.  

der Wert der Network-Unit höher als 100 Millionen, wobei das eine sehr tiefe Untergrenze ist.  

"We also fundamentally believe that our pattern portfolio is undervalued, so we think the value of our IP will be realized as we make progress and protecting our life under our patterns. We have a dozen patterns, three of which are in the emerging pay-per-call space, a multibillion ad revenue opportunity in mobile. We’re actively reviewing potential infringes of our pay-per-call intellectual property and expect to take action to preserve our IP raised in mobile later this year."

Source: Transcript of Conference Call (Read the complete text on Seeking Alpha)  

Can Yelp Live Up To Its 12X Sales Multiple? Never - Local Corp has only 0.4X Sales Multiple.


Can Yelp Live Up To Its 12X Sales Multiple?

May 6 2013, 17:29 by: Ives Research | about: YELP Disclosure: I have no positions in any stocks mentioned, but may initiate a short position in YELP over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article. (More...)

Allow me to preface this short thesis by saying that I actually like Yelp quite a bit. I believe it is a useful service in many ways. My wife and I use Yelp to find a new restaurant almost weekly and it usually steers us somewhere enjoyable. In spite of my admiration for some of Yelp's services, it is impossible to justify its 1.95B market cap and 12x sales multiple. Yelp is operating on a flawed business model that will never achieve the growth anticipated by Wall Street.  

Fundamentals von Local Corp ein Joke - ohne Wenn und Aber:

And the market-cap is by the following fundamentals only idiotic low 40 million today:

First Quarter Results Highlights:
“We were pleased to see revenue growth coupled with margin expansion during the quarter. Our first quarter gross margin was 28 percent, up four points from the prior quarter. In addition, we improved our liquidity by returning to positive cash flow from operations, coupled with a $5 million convertible note offering that closed in April 2013,” added Ken Cragun, Local Corporation chief financial officer.

• Revenue – First quarter 2013 revenue of $21.8 million represents an increase of 4 percent over fourth quarter 2012 revenue of $20.9 million.

• Adjusted EBITDA – The company reported positive Adjusted EBITDA for the first quarter 2013 of $605,000, or $0.03 per diluted share, as compared to fourth quarter 2012 negative Adjusted EBITDA of ($924,000), or ($0.04) per diluted share.

Fiscal 2013 Financial Guidance:
The company reiterates its previous financial guidance.

Revenue - The company expects 2013 revenue of between $93 million and $95 million, which at the mid-point, is an increase of 12 percent, over the fourth quarter 2012 exit run rate.

Adjusted EBITDA – Positive Adjusted EBITDA for 2013 is expected to be at least $5 million an increase from the ($553,000) negative Adjusted EBITDA in 2012.  

Es sind "nur" 3.000% - aber auch das ist noch gigantisch.  

April auf der Flagship-Seite local.com auf ihrem hohen Niveau:

http://siteanalytics.compete.com/local.com/

Und das, obwohl man nur noch traffic zukauft, der sich teurer verkaufen lässt - und auf Wachstum um des Wachstums willen, mit der Hoffnung daran dann andere Geschäfte anzukoppeln, verzichtet.

Nicht enthalten sind in diesen Zahlen die Monthly Unique Visitors, die über das Network gewonnen werden - und gerade dort ist momentan ja der Schwerpunkt der Bemühungen.  

die mit 2 Milliarden 50-mal so hoch bewertet werden wie Local Corp mit seiner idiotisch niedrigen Bewertung von 40 Millionen.

http://siteanalytics.compete.com/yelp.com/  

of Local Corp, but less US-Monthly-Unique-Visitors (newest numbers from Siteanalytics):

Local Corp (market-cap of 40 million) development of Unique Visitors:

11/2012: 18,745,842 Monthly Unique Visitors

12/2012: 22,738,206 Monthly Unique Visitors

01/2013: 26,410,927 Monthly Unique Visitors

02/2013: 24,017,605 Monthly Unique Visitors

03/2013: 24,427,755 Monthly Unique Visitors

04/2013: 23,785,928 Monthly Unique Visitors

Compare with the development of Yelp's (market-cap of 2 billion) Unique Visitors:

11/2012: 19,358,705 Monthly Unique Visitors

12/2012: 21,017,483 Monthly Unique Visitors

01/2013: 22,293,301 Monthly Unique Visitors

02/2013: 21,063,155 Monthly Unique Visitors

03/2013: 23,364,095 Monthly Unique Visitors

04/2013: 22,252,993 Monthly Unique Visitors Less