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NeoMedia Reports 175% Revenue Growth in 10-Q Filing
Fort Myers, FL, May 16, 2006 -- NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovatorin market-driven technologies, has filed its first quarter Form 10-Q with the Securities and Exchange Commission, reporting what its CEO called "a dramatic improvement in revenues" over the same period a year ago.
For the quarter ended March 31, 2006, NeoMedia reported revenues of $2,050,000, a 175% increase over the $747,000 reported for the same period in fiscal 2005. For all of fiscal year ended December 31, 2005, NeoMedia had reported revenues of $2,156,000.
NeoMedia’s first quarter results included partial operations from five acquisitions closed during the period: Mobot Inc. of Lexington, Mass. (from February 18-March 31), Sponge of London and Gavitec AG of Würselen, Germany (February 24-March 31), 12snap of Munich (March 1-March 31), and BSD Software Inc. of Calgary (March 22-31).
"Through acquisition and internal growth, NeoMedia showed a dramatic improvement in revenues," said Charles T. Jensen, its president and CEO. "NeoMedia generated almost as much revenue in the first quarter of fiscal 2006 as it did in all of the previous year."
NeoMedia also reported that, had the acquisitions been completed as of January 1, 2006, pro forma revenue would have been $7,627,000 for the first quarter of 2006; and, if the acquisitions had been completed as of January 1, 2005, pro forma revenue would have been $5,929,000 for the first quarter of 2005.
"Total revenue for the first quarter of 2006 on a pro forma basis was outstanding," said Mr. Jensen. "Moving forward, we plan to continue to invest in our patented core technology of linking the physical world to the electronic world. Now and in the future, as part of the offerings of our new mobile marketing acquisitions, we believe our technology gives NeoMedia a competitive strategic position."
NeoMedia reported a loss from operations of $4,127,000 for the three months ended March 31, 2006 vs. a loss of $1,380,000 for the same period a year ago, and a net loss of $1,317,000 for the three months ended March 31, 2006 as compared with a net loss of $1,219,000 for the same quarter in 2005.
Other non-operating items reported by NeoMedia in its 10-Q filing included:
a $1,964,000 loss from debt restructuring associated with notes retired in connection with the sale of convertible preferred stock, and
a $4,768,000 gain on derivative financial instruments resulting from a reduction during the first quarter in the fair value of derivatives classified as liabilities on the company’s balance sheet.
NeoMedia also implemented Statement of Financial Accounting Standards 123R (SFAS 123R) on January 1, 2006, resulting in a charge of $1,448,000. Instituted by the Financial Accounting Standards Board, SFAS 123R requires companies to expense stock-based compensation.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions to its clients developed out of market-identified needs. From mobile marketing to auto rejuvenation, NeoMedia delivers powerful end-to-end solutions for companies and consumers built upon its solid family of patented products and processes, and management experience and expertise.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
Trademarks are properties of their respective owners.
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At the ISP Awards Dinner at London's Royal Lancaster Hotel on Friday night, Sponge saw its agency partners win all but two of the awards for campaigns incorporating mobile marketing -- including the Best of Show 'Grand Prix' prize. Sponge also was honored directly with the "Service Partner Recognition Award" for its enabling technology in the Walker's (Frito-Lay) "Win an iPod every 5 minutes" campaign.
Included in the awards by Sponge agency partners were:
Grand Prix: Best Promotion of 2005
Partner: The Big Kick
Winner: Branston Baked Beans "Great British Bean Poll"
One of Sponge's favorite campaigns, the award recognized The Big Kick with generating high levels of print and T.V. coverage, resulting in 750,000 consumers blind-testing the new product. Sponge provided the SMS voting for the campaign, which ran on 6 million cans of beans, and offered consumers the chance to win GBP 10,000 ($19,000).
Food Category - Gold Award
Partner: The Big Kick
Promotion: Walker's chips "Win an iPod every 5 minutes"
Again working with Big Kick, Sponge provided the enabling technology for one of the UK's largest-ever mobile marketing campaigns, which ran on 600 million packs of Walkers (Frito-Lay) chips. With more than 15 million entries and a 10% increase in sales through the impulse channel, the campaign was deemed to be a major success by all measures.
Other awards taken by its agency partners for Sponge-powered campaigns were:
Food Category - Highly Commended
Partner: The Big Kick
Promotion: Branston Baked Beans "Great British Bean Poll"
Trial and Awareness - Gold Award
Partner: The Big Kick
Promotion: Branston Baked Beans "Great British Bean Poll"
Prize promotions - Bronze Award
Partner: The Big Kick
Promotion: Walker's chips "Win an iPod every 5 minutes"
New Product Launch - Silver Award
Partner: The Big Kick
Promotion: Branston Baked Beans "Great British Bean Poll"
Service partners - Silver Award
Partner: The Big Kick
Promotion: Branston Baked Beans "Great British Bean Poll"
"The ISP awards recognize the very best in sales promotion in one of the world's most competitive market-places," said Martin Copus, head of NeoMedia Mobile and COO of the parent company. "We congratulate all the winning clients, and thank our agency partners for enabling their award-winning promotions with Sponge's technical expertise and creativity."
About Sponge Ltd.
Sponge, a NeoMedia Technologies company (OTC BB: NEOM), is a U.K. market leader in providing mobile applications to agencies and media groups, and has gained recognition as one of Europe's top independent developers of mobile applications and content. Founded in 2001, Sponge counts among its clients more than 40 agencies, including WPP, Aegis and BBH, and supplies services to over 100 world-class brands, including Coca-Cola, Heineken, Diageo, Walker's and Lynx/Axe. Sponge also supplies a range of mobile services to media groups, including News International, Trinity Mirror, Endemol and IPC. For more information about Sponge, please visit www.spongegroup.com.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick(R) technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA's and Europe's leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia's 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue--anytime and anywhere.
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
Trademarks are properties of their respective owners.
Quelle: Business Wire
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Wednesday May 24, 10:43 am ET
FORT MYERS, Fla., & LONDON--(BUSINESS WIRE)--May 24, 2006--NeoMedia Technologies, Inc. (OTC BB: NEOM - News) an innovator in market-driven technologies, announced that the company and its patented PaperClick® technology platform were featured today in an article on direct-to-web mobile marketing in The Wall Street Journal®.
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Speaking from London where he was meeting with one of NeoMedia\'s recently-acquired mobile marketing companies, Charles T. Jensen, president of NeoMedia, said he was "delighted to see world-wide, world-class attention given to NeoMedia, our PaperClick technology, and more broadly to mobile marketing by the Journal.
"Here in Europe - and we believe soon in America - mobile marketing is everywhere . . . from mobile coupons to links to advertising in print and on consumer products," he said. "NeoMedia and PaperClick - as described in the Journal article - have a growing portfolio of patented technologies and a wide range of marketing applications."
Mr. Jensen said that while today\'s article cited mobile marketing for giving "a hip new life" to bar codes, NeoMedia "has gone well past just scanning UPCs. Our companies on both sides of the Atlantic have hundreds of successful programs now running for household-name brands and services, and will soon expand these to include the patented PaperClick technology, taking consumers and enterprises direct to specified content on the mobile Internet, at anytime and from anywhere.
"We salute The Wall Street Journal for the attention it has given to mobile marketing and NeoMedia," he said, noting that his company\'s suit for patent infringement against Scanbuy, also mentioned in the article, is ongoing.
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http://www.neom.com/press_releases/2006/20060612.jsp
NeoMedia to Create iPOS(™) Enabled by PaperClick
Interactive Point of Sale is Latest Innovation in Retail Advertising and Promotion
Fort Myers, FL, & London, U.K., June 12, 2006 -- NeoMedia Technologies, Inc. (OTC BB: NEOM) an innovator in market-driven technologies, and new co-marketing partner The Valley Group, a leading POP (point-of-purchase) specialist based in the U.K., today announced the launch of iPOS(™) -- interactive point-of-sale -- via the introduction of the patented PaperClick® technology -- delivering direct-to-mobile Web connectivity -- to the world of retail.
"The creation of iPOS represents a leap forward in retail advertising and promotions," said Martin Copus, COO of NeoMedia and head of the mobile business unit. "Now PaperClick provides the ability for any piece of POS/POP to link directly to the mobile Internet, with all the multimedia possibilities the Web offers."
PaperClick and The Valley Group will unveil iPOS at the In-Store Show, the pre-eminent trade event for the retail industry, at Earls Court, a world renowned exhibition venue in London, England, June 13-15.
With PaperClick enabling iPOS, retailers and marketers will now be able to make an immediate impact on consumer behavior. Consumers simply use the camera application on their mobile phone or PDA to click on a 2-dimensional smartcode printed on the point-of-sale material, and they will be directly taken to the marketer's mobile Internet site. The marketer could offer instant coupons, value-added promotions, product information (say a recipe for a food item) -- even mobile payment! In order to maximize coverage of handset types, PaperClick also offers keyword or product code entry into a search-style window, which takes the consumer directly to the same destinations on the mobile Internet.
"PaperClick represents one click connectivity to unlimited marketing and promotional possibilities, right when the consumer is at the point-of-purchase," said Mr. Copus. "And, PaperClick can make any piece of POS material interactive."
iPOS will be demonstrated by NeoMedia and The Valley Group at the In-Store Show and, each afternoon, experts from NeoMedia will present at the In-Store digital workshops.
"The Valley Group aims to make POP simple, effective and rewarding, and our relationship with NeoMedia will deliver just that," said James Haggas, sales director for The Valley Group. "We pride ourselves in being one of the few POP companies that deliver cost effective retail displays, while also adding value with retail solutions that help our customers compete effectively in the ever-changing retail environment. Our partnership with NeoMedia further offers customers a new means of effectively communicating with consumers, right at the point of purchase through mobile phones. Visitors to In-Store will be able to interact with PaperClick themselves and see just why this new technology will be the communication medium of the future," he said.
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http://www.neom.com/press_releases/2006/20060613.jsp
NeoMedia Drives TaylorMade-adidas Golf
LONDON & FORT MYERS, Fla. -- (BUSINESS WIRE) -- June 13, 2006 -- Sponge Ltd., a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced a pan-European, eight-country trade promotion for TaylorMade®-adidas® Golf incorporating a customized mobile phone solution to drive sales by incentivizing retail sales personnel.
Sponge is a leader in developing and implementing mobile marketing applications and content delivery and has a well-earned reputation for developing new and exciting products to unlock the potential of mobile (cell phone) marketing.
"TaylorMade-adidas Golf came to us looking for a way to incentivize individuals and drive sales of their shoes across eight European countries ," explained Alex Meisl, CEO and co-founder of Sponge. "We created a fully functioning pan-European software application especially for them, which allows a sales person in a participating region to use their cell phone to enter a prize draw each time they sell a pair of TaylorMade-adidas Golfshoes."
"This is an extremely exciting opportunity for Sponge -- to take creative mobile marketing applications into the trade promotion arena," said Martin Copus, COO of NeoMedia and head of its mobile business unit. "We applaud innovative companies like adidas who are able to see the many possibilities in using the cell phone medium to achieve their trade, as well as consumer, marketing objectives."
The Sales Incentive Text-to-Win application recognizes in-store staff by their account number and name included in an inbound SMS message, and automatically submits valid entrants into the next of a number of prize draws. Using Sponge's Draw Engine, winners are randomly selected at pre-determined weekly and monthly draw times. Following verification, all entrants receive a text message confirming whether or not they have won, and detailing their prize -- ranging from crested adidas Golf polo shirts to iPods and even to FIFA World Cup tickets!
Throughout the eight-week promotion, Sponge has also ensured that TaylorMade-adidas Golf has full access to real-time data via two tailored client interfaces. Customized reports available to all area sales managers in the UK, Ireland, France, Germany, Netherlands, Spain, Sweden and Switzerland, allow them to monitor participation by their customers right down to the individual sales person. The second interface was customized for the fulfillment partner to track winners and co-ordinate prize delivery.
"Putting together a pan-European sales scheme for an organization such as TaylorMade-adidas Golf has always been a challenge," said Matt Johnson, European marketing manager at TaylorMade-adidas Golf. "By using Sponge's mobile application, we are able to run a pan-European incentive promotion with hassle free administration, while being able to offer our customers an exciting way to reward and motivate their shop floor staff -- which ultimately helps make TaylorMade-adidas Golf the sales person's recommendation. Sponge delivered a practical and effective solution to a logistical problem; they have been professional and efficient at every step of the way and provided seamless support across our eight European territories."
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA's and Europe's leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia's 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.
The PaperClick suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the PaperClick (www.PaperClick.com) platform, PaperClick for Camera Phones(™) and the PaperClick Mobile GoWindow(™) and CodeWindow(™), all of which provide One Click to Content(™) connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile web.
NeoMedia's recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com) , a Wurselen, Germany-based leading provider of mobile technology and marketing solutions.
About Sponge Ltd.
Sponge, a NeoMedia Technologies company (OTC BB: NEOM - News), is a U.K. market leader in providing mobile applications to agencies and media groups, and has gained recognition as one of Europe's top independent developers of mobile applications and content. Founded in 2001, Sponge counts among its clients more than 40 agencies, including WPP, Aegis and BBH, and supplies services to over 100 world-class brands, including Coca-Cola, Heineken, Diageo, Walker's and Lynx/Axe. Sponge also supplies a range of mobile services to media groups, including News International, Trinity Mirror, Endemol and IPC. For more information about Sponge, please visit www.spongegroup.com.
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http://www.neom.com/press_releases/2006/20060615.jsp
FORT MYERS, Fla. & BEIJING--(BUSINESS WIRE) -- June 15, 2006 -- NeoMedia Technologies, Inc. (OTC BB: NEOM) , an innovator in market-driven technologies, said today that it has signed a marketing agreement with a China-based company to introduce and market its patented PaperClick® (www.PaperClick.com) direct-to-Web technology there.
Chuck Jensen, president and CEO of NeoMedia Technologies, said an agreement was signed with Beijing Sino-U.S. Jinche Yingyang Auto Technological Services Ltd. of Beijing. NeoMedia officials, including Kevin Hunter, the company's chief scientist and co-creator of PaperClick technology, took part in exploratory meetings with leading China telecommunication companies last week, where he explained and demonstrated PaperClick technology and prototype products designed for the consumer market.
"Asia is the recognized leader in adopting the Mobile Internet as an everyday way of doing business," said Mr. Hunter, who developed or co-developed many of NeoMedia's 27 patents. "Camera cell phones and PDA's are omnipresent in China, clearly demonstrating how the country has embraced handheld-based mobile applications as part and parcel of everyday life for consumers and business alike. Mr. Hunter noted that, according to the 2006 edition of the Netsize Guide, China leads the world in mobile subscribers - 335 million in 2005 -- with the U.S. next with 194 million. Further, he said, the penetration rate for mobile subscribers in China for 2005 was only 26% as compared with 65% in the U.S.
NeoMedia's PaperClick technology provides the means for consumer-oriented companies and enterprise organizations to link their products and services directly to specific relevant Web pages on the Mobile Internet, to be available anytime and anywhere. Users of PaperClick-enabled camera cell phones or PDA's, such as Smartphone(™) or Palm®, can click on barcodes with their handset's camera, or enter a brand name, keyword or UPC digits in the Go-Window(™) text bar to access multimedia information, request/receive coupons, tickets, samples, advertising and more, via the Mobile Internet.
Martin Copus, NeoMedia's COO and head of its mobile business unit, agreed that accessing the Mobile Internet with cell phones and other handheld devices "is very well developed in Asia - far more so than the rest of the world.
"China has the world's largest cell phone market, with about one-fifth of the world's cell phones and a million new subscribers coming on every month," he said. "NeoMedia is very excited about entering this vast and growing market with Jinche, with whom we are now working to find other partners who will bring PaperClick and other NeoMedia Mobile products to China, helping jump-start mobile marketing in his vast and growing marketplace for cell phone use."
Mr. Jensen said Beijing Sino-U.S. Jinche will also help bring PaperClick to China's special administrative regions of Hong Kong and Macau, together with Taiwan (R.O.C.).
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA's and Europe's leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.
he PaperClick suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the PaperClick (www.PaperClick.com) platform, PaperClick for Camera Phones(™) and the PaperClick Mobile GoWindow(™) and CodeWindow(™), all of which provide One Click to Content(™) connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile web.
NeoMedia's recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.Gavitec.com), a Wurselen, Germany-based leading provider of mobile technology and marketing solutions.
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Nachkaufen werde ich nicht mehr, dafür hab ich noch zu viele, was aber mit Misch-KK von 0,12 net so tragisch ist. Ärgere mich aber immer noch, das ich damals zu 0,60 nur die Hälfte verkloppt habe. War aber auch ne fette Ausbeute bei damaligem KK von 0,06, da hab ich echt das bisher einzige mal ne Aktie auf dem Top verkauft.
Bin aber auch von paperclick überzeugt, irgendwann werden wir wenn das Management so weitermacht auch mal den Dollar sehen...
Bis dahin good luck, und wenn es noch 2 Jahre dauert, ich hab Zeit...
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WirelessDevNet.com Press Release
NeoMedia Signs PaperClick Marketing Agreement with China Company
FORT MYERS, Fla., and BEIJING, June 15, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, said today that it has signed a marketing agreement with a China-based company to introduce and market its patented PaperClick® (www.PaperClick.com) direct-to-Web technology there.
Chuck Jensen, president and CEO of NeoMedia Technologies, said an agreement was signed with Beijing Sino-U.S. Jinche Yingyang Auto Technological Services Ltd. of Beijing. NeoMedia officials, including Kevin Hunter, the company’s chief scientist and co-creator of PaperClick technology, took part in exploratory meetings with leading China telecommunication companies last week, where he explained and demonstrated PaperClick technology and prototype products designed for the consumer market.
“Asia is the recognized leader in adopting the Mobile Internet as an everyday way of doing business,” said Mr. Hunter, who developed or co-developed many of NeoMedia’s 27 patents. “Camera cell phones and PDA’s are omnipresent in China, clearly demonstrating how the country has embraced handheld-based mobile applications as part and parcel of everyday life for consumers and business alike. Mr. Hunter noted that, according to the 2006 edition of the Netsize Guide, China leads the world in mobile subscribers – 335 million in 2005 -- with the U.S. next with 194 million. Further, he said, the penetration rate for mobile subscribers in China for 2005 was only 26% as compared with 65% in the U.S.
NeoMedia’s PaperClick technology provides the means for consumer-oriented companies and enterprise organizations to link their products and services directly to specific relevant Web pages on the Mobile Internet, to be available anytime and anywhere. Users of PaperClick-enabled camera cell phones or PDA’s, such as Smartphone™ or Palm®, can click on barcodes with their handset’s camera, or enter a brand name, keyword or UPC digits in the Go-Window™ text bar to access multimedia information, request/receive coupons, tickets, samples, advertising and more, via the Mobile Internet.
Martin Copus, NeoMedia’s COO and head of its mobile business unit, agreed that accessing the Mobile Internet with cell phones and other handheld devices “is very well developed in Asia – far more so than the rest of the world.
“China has the world’s largest cell phone market, with about one-fifth of the world’s cell phones and a million new subscribers coming on every month,” he said. “NeoMedia is very excited about entering this vast and growing market with Jinche, with whom we are now working to find other partners who will bring PaperClick and other NeoMedia Mobile products to China, helping jump-start mobile marketing in his vast and growing marketplace for cell phone use.”
Mr. Jensen said Beijing Sino-U.S. Jinche will also help bring PaperClick to China’s special administrative regions of Hong Kong and Macau, together with Taiwan (R.O.C.).
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.
The PaperClick suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the PaperClick (www.PaperClick.com) platform, PaperClick for Camera Phones™ and the PaperClick Mobile GoWindow™ and CodeWindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile web.
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2006-06-19 08:00 ET - News Release
MUNICH, Germany & FORT MYERS, Fla. -- (Business Wire) -- June 19, 2006
Company Website: http://www.neom.com
12snap, a NeoMedia Technologies company (OTC BB: NEOM),
today announced that it has further extended its relationship with MTV
Networks, a collaboration which has developed and implemented a number
of successful mobile marketing initiatives for the entertainment giant
over the last four years.
As a pioneer and innovator in mobile game development, 12snap has
created mobile phone games for prominent brands including Coca-Cola,
McDonald's, Ferrero and TV Total. Now, 12snap has developed a mobile
game for MTV's extremely popular VIVA television show "Shibuya," and
is confident that the game's success will rival that of the mobile
phone game it developed for TV Total; the high-speed "Stock Car Race"
game long held the number one position at the "Vodafone live!" portal.
As detailed in last month's PC Welt magazine, nearly one in four
German mobile phone users are enthusiastic about games on phones.
The Shibuya game, which will be advertised over a period of three
months in various print and TV media, is based on "Shibuya," the
successful karaoke show on the VIVA music channel. In the show hosted
by the VIVA presenter Gulcan, participants compete in front of a
celebrity panel. The Shibuya game developed by 12snap for MTV
integrates the energy, fun and musical elements of the karaoke TV
show, with the goal of the game to keep the animated karaoke figure
singing and dancing through energy derived from color balls falling in
a "Tetris-like" manner. A continuously increasing speed of play
creates a great game of skill that's especially challenging for gaming
enthusiasts.
"12snap has really become the go-to player for mobile games,
evidenced by this very visible assignment," said Martin Copus, head of
NeoMedia Mobile and COO of the parent company. "12snap is delighted to
continue its relationship with such an innovative client as MTV."
"In our new game, we faithfully reproduce the stage effect of
Shibuya on mobile phones," said Ulrich Pietsch, managing director of
12snap Germany. "Shibuya is sure to play its way into the hearts of
VIVA viewers."
Christoph Urban, Head of Mobile & Business Development from MTV
Networks, is similarly confident about the success of this original
game concept. "12snap injects that "karaoke feeling" directly into
mobile phones and will inspire new viewers to watch Shibuya. Through
this Handy-Game we prolong the brand Shibuya onto the displays of our
target group."
Shibuya is the latest of more than 20 new games from 12snap,
developed as part of integrated marketing campaigns for 12snap
clients, including multi-player games that people can play against
each other via Bluetooth. The game is available directly from MTV (in
Germany, text VIVA to 41000); from the main mobile operators in
Germany: T-Mobile, Vodafone, ePlus and O2 portals (holding 38.1%,
37.4%, 13.2% and 12.1% market share respectively - source: The Netsize
Guide 2006); and mobile carriers' portals in Austria at a price of EUR
4.99.
About 12snap
12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), is an
expert in developing and implementing innovative marketing campaigns
and entertainment applications for mobile phones. Founded in 1999,
12snap utilizes the creative and technological opportunities inherent
in mobile phones to create award-winning campaigns by efficiently
combining its know-how in mobile applications, mobile loyalty and
mobile marketing. 12snap is the only mobile marketing company in the
world to be awarded Lions at the prestigious Cannes advertising
festival (4 Lions in total), and in 2005 it was ranked in the Red
Herring 100 most innovative technology companies in Europe. As a
pioneer and one of the leading European providers of mobile marketing,
12snap provides services to companies such as McDonald's, Lufthansa,
MTV, Coca-Cola, Ferrero, adidas, Vodafone, Unilever and Gillette.
12snap has its headquarters in Munich and branches in Dusseldorf, New
York, London, Milan, Stockholm and Vienna. For more information about
12snap, please visit www.12snap.com.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global
company offering leading edge, technologically advanced products and
solutions for companies and consumers, built upon its solid family of
patented products and processes, management experience and expertise.
Its mobile services group of companies offers end-to-end mobile
enterprise and mobile marketing solutions, through its flagship
direct-to-mobile-web PaperClick(R) technology, and ground-breaking
products and services from 4 (shortly to be 5) of the USA's and
Europe's leading mobile marketing providers. All NeoMedia Mobile
companies benefit from NeoMedia's 27 wireless patents, and the new
group is comprised of 160 of the most experienced mobile marketing
talent in the world. By linking consumers and companies to the
interactive electronic world, NeoMedia delivers one-to-one,
permission-based, personalized and profiled dialogue - and anywhere.
This press release contains forward-looking statements within the
meaning of section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. With the exception of
historical information contained herein, the matters discussed in this
press release involve risk and uncertainties. Actual results could
differ materially from those expressed in any forward-looking
statement.
Trademarks are properties of their respective owners.
Contacts:
NeoMedia Technologies, Inc.
Martin Copus, +239-246-9889 or +44 7766 801818
mcopus@neom.com
or
The Kaminer Group
David A. Kaminer, +914-684-1934
dkaminer@kamgrp.com
or
Zucker.Kommunikation, +49 30 247 587-0
12snap@zucker-kommunikation.de
presse@12snap.com
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