12snap to Generate Mobile Soccer Excitement for Lufthansa
Munich, Germany, and Fort Myers, FL, April 27 2006 -- 12snap AG, an award-winning leader in mobile marketing and entertainment applications, and a unit of NeoMedia Technologies, Inc. (OTC BB: NEOM), today announced it has signed an agreement with Lufthansa to leverage 12snap’s expertise to "mobilize" the cross-media communication of Lufthansa’s involvement in soccer in Germany. 12snap prevailed in a multi-company pitch.
Lufthansa, the official partner of the German Soccer Association (DFB) and of record-holding champion club FC Bayern Munich (FCB), is now putting increased emphasis on its mobile strategy. Soccer fans will be able to receive a comprehensive mobile entertainment package from Lufthansa, ranging from soccer-themed content and games, to competitions, video clips and an interactive quiz. At the heart of the mobile concept is 12snap’s technology platform, which has been the basis for executing its creative and award-winning mobile marketing campaigns for several years.
"12snap provided the ideal mix of many years of mobile experience, conceptual strength and the use of state-of-the-art mobile technologies," explains Dirk Schwarze, Director Direct and Sales Marketing of Deutsche Lufthansa AG referring to the decision made in recent days. "In addition, 12snap is able to perfectly execute our information service strategy for the increasing number of mobile users, without excluding those customers that are not yet equipped with the very latest mobile phone technology."
Key Points
Munich’s mobile specialist 12snap will extend Lufthansa’s "Partner of Soccer" campaign to mobile phones, accompanying its website www.LH2006.com.
The mobile campaign will give Lufthansa’s mobile customers the opportunity to access Lufthansa’s soccer information and entertainment services anytime and anywhere.
With Lufthansa, the airline industry becomes the latest to take advantage of the benefits of mobile marketing.
Ulrich Pietsch, executive director of 12snap Germany adds, "Winning the Lufthansa account is cause for double celebration at our company: showing what mobile phones can accomplish in the field of soccer is particularly attractive in 2006, plus, with this mobile campaign we can create enthusiasm among target groups that have so far tended to be reticent about being approached via their mobile phone." Pietsch continues, "Alongside brands such as McDonald’s, Coca-Cola, adidas, and Vodafone, it is of course a special honor to now be handling Lufthansa as a client."
About 12snap
12snap AG, a NeoMedia Technologies company (OTC BB: NEOM), is an expert in developing and implementing innovative marketing campaigns and entertainment applications for mobile phones. Founded in 1999, 12snap utilizes the creative and technological opportunities inherent in mobile phones to create award-winning campaigns by efficiently combining its know-how in mobile applications, mobile loyalty and mobile marketing. 12snap is the only mobile marketing company in the world to be awarded Lions at the prestigious Cannes advertising festival (4 Lions in total), while in 2005 it was ranked in the Red Herring 100 most innovative technology companies in Europe. As a pioneer and one of the leading European providers of mobile marketing, 12snap provides services to companies such as McDonald's, Lufthansa, MTV, Coca-Cola, Ferrero, adidas, Unilever and Gillette. 12snap has its headquarters in Munich and branches in Düsseldorf, New York, London, Milan, Stockholm and Vienna. For more information about 12snap, please visit www.12snap.com.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com) is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its mobile services group of companies offers end-to-end mobile enterprise and mobile marketing solutions, through its flagship direct-to-mobile-web PaperClick® technology, and ground-breaking products and services from 4 (shortly to be 5) of the USA’s and Europe’s leading mobile marketing providers. All NeoMedia Mobile companies benefit from NeoMedia’s 27 wireless patents, and the new group is comprised of 160 of the most experienced mobile marketing talent in the world. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue--anytime and anywhere.
The PaperClick suite of easy-to-use, market-driven products and applications are based on a strong foundation of patented technology, comprising the PaperClick (www.PaperClick.com) platform, PaperClick for Camera Phones™ and the PaperClick Mobile GoWindow™ and CodeWindow™, all of which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the mobile Internet.
NeoMedia’s recently acquired companies and offerings include 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.
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