Was habe ich gesagt über diesen Schweineladen ?
Die shortseller sind am Kursdesaster laut Schlaumeier libuda schuld !
von wegen, ich habe je gesagt, dass das nur bei versager-firmen passiert, weil durchsickert, dass das ein totes Kamel ist !
Nach Q2 sollten es in 2014 107 Mio Umsatz werden, dann nur noch 87-90 (=20-23 für q4 !) mio nach Q3 (Aussage Mitte Nov !, da ist Q4 zu 50% herum !) und jetzt sind es nur noch 16-16,5 mio !
Das ist der Horror !
Und jetzt AUFPASSEN, GENAU AUFPASSEN !
Als sie ihre letzte Prognose zu Q4 gaben 20-23 war praktisch nur noch der dez übrig
der dez ist für Werbung ein starker Monat (ua weihnachtsgeschäft)eigentlich der stärkste
so, AUFPASSEN
wenn sie Mitte Nov von 20-23 mio ausgegangen sind, hatten sie bis dahin auf monatsbasis einen schnitt (von 21 ausgehend) von 7 mio
dann hatten sie okt und nov ca 14 mio zusammen, mindestens 12-13 mio, sonst hätten sie die prognose nicht machen können
also lag der stärkste Monat dez nur noch zwischen 2,5 -4,5 mio (=16-16,5 q4)
auf Basis dieser Daten sind für 2015 nur noch rund 50 mio Umsatz und verluste zu erwarten ( wenn die umsätze nicht weiter einbrechen, der sturz scheint ja dramatisch und ungebremst)
die Prognosen von local kann man ja nicht mehr ernst nehmen
was sie in q2 noch prognostiziert haben, war wenige Wochen später nichts mehr wert, was sie in q3 angekündigt haben, war wenige Wochen später wieder dramatisch weggebrochen
Das ist eine Riesensauerei !
Ich nehme das mal als Bestätigung meiner Ausführungen hier in den letzten zwei Wochen
Und hoffentlich denken die Leser jetzt mal ein bißchen über Libuda und seine rolle bezüglich locm nach !
Local Corporation Announces Preliminary Fourth Quarter 2014 Financial Results and Provides 2015 Guidance
.
Business Wire
Local Corporation
39 minutes ago
. ˠ
➕
✕
.
..
.
.
IRVINE, Calif.--(BUSINESS WIRE)--
Local Corporation (LOCM), a leading local search and advertising technology company, announced preliminary financial results for its fourth quarter ended Dec. 31, 2014 and provided guidance for full year 2015.
Fourth quarter 2014 revenue is expected to be between $16.0 million and $16.5 million, below guidance given on Nov. 12, 2014 of $20 million to $23 million. Fourth quarter net loss is anticipated to be in the range of breakeven to $200,000 and Adjusted EBITDA* in the range of $100,000 to $300,000. Full year 2014 revenue is expected to be between $82.8 million and $83.3 million, compared with prior guidance of $87 million to $90 million. Full year 2014 net loss is expected to be in the range of $5.5 million to $5.7 million. Adjusted EBITDA* is expected to be in the range of $2.2 million to $2.4 million, in line with previous guidance of $2.0 million to $2.4 million. These preliminary financial results are subject to completion of the company’s customary quarterly closing and review procedures and audit by the company’s independent registered public accounting firm.
* Adjusted EBITDA is defined as net income (loss) excluding: provision for income taxes; interest and other income (expense), net; depreciation; amortization; stock-based compensation charges; gain or loss on derivatives’ revaluation; net income (loss) from discontinued operations; accrued lease liability/asset; and severance charges.
“While we are disappointed in our top-line results, we achieved our eighth consecutive quarter of positive Adjusted EBITDA,” said Local Corporation chairman and CEO, Fred Thiel. “In the fourth quarter, Network revenue increased. However, it was more than offset by a decrease in Owned and Operated (O&O) revenue, which was negatively impacted by changes in traffic sources and editorial requests from ad partners. This resulted in lower than anticipated traffic and monetization. We are adapting to these changes and expect O&O to trend positively in the first quarter, compared to the fourth quarter.”
Monthly unique visitors were 55 million in the fourth quarter, compared to 66 million in the third quarter of 2014 and 80 million in the fourth quarter of 2013. O&O properties, primarily driven by the company’s flagship site, Local.com, delivered revenue per thousand visitors (RKV) of $154, which would have been seasonally comparable excluding the fourth quarter 2014 advertiser adjustment. RKV was $201 in the third quarter of 2014 and $178 in the fourth quarter of 2013.
“We are continuing to transform our business for long-term growth and focus on core initiatives to leverage our proprietary assets and diversify our revenue streams,” added Thiel. We are expanding our mobile search footprint with nQuery™, our private label mobile search solution that serves mobile carriers worldwide. Additionally, we are utilizing programmatic exchanges to further monetize our local audience of 200 million annual unique visitors to help advertisers capture the right audience on the right platform. These initiatives are supported by our advanced traffic quality solution, nTegrity™. In 2015, we anticipate our efforts will strengthen our business and grow revenue. Improved top-line results combined with cost reduction actions taken in the fourth quarter of 2014 are expected to improve annual Adjusted EBITDA profitability over the course of 2015.”
2015 Financial Guidance:
Revenue for 2015 is expected to be in the range of $82 million to $86 million. Adjusted EBITDA for 2015 is expected to be in the range of $3 million to $4 million, or between $0.13 per diluted share and $0.17 per diluted share, assuming diluted weighted average shares of 24 million and taking into account the dilutive effect of stock options and warrants.
Projected 2015 Adjusted EBITDA Factors:
• Interest expense of $1.1 million
• Income tax provision of $100,000
• Depreciation expense of $4.5 million
• Amortization expense of $150,000
• Stock compensation expense of $600,000
• Warrant and conversion option revaluation expense items are undeterminable, but may be significant non-cash gains or losses**
** The valuation of the warrant liability and the conversion option liability is based in large part on the underlying price and volatility of the company’s common stock during the period. Since the company cannot predict this, the company cannot project the non-cash gain or loss in connection with these warrants and the conversion option, and therefore, cannot reasonably project its GAAP net income (loss). Therefore, the company cannot provide GAAP guidance, but does report GAAP results.
Fourth Quarter 2014 Conference Call Information
Chairman and CEO Fred Thiel and CFO Ken Cragun intend to host a conference call in early March.
About Local Corporation
Local Corporation (LOCM) is a leading local search and advertising technology company that aggregates and curates the most relevant and rich personalized content and presents it to millions of consumers wherever and however they search for information, while providing significant reach and value to the company’s advertisers and partners. For more information, visit: http://www.localcorporation.com or visit the company’s flagship site: http://www.local.com.
Forward Looking Statements
|
Thread abonnieren
