. A new generation is edging into the workforce and slowly taking over leadership positions. At the same time, this group is beginning to inherit the wealth acquired by their families. Coined Millennials, they were born between 1980 – 2000, represent the largest generation in U.S. history, and as they reach their prime working and spending years, their impact on the economy is anticipated to be transformative. 1 Millennials now represent the largest share of the U.S. labor market and are increasingly becoming today’s leaders. 2 They bring a new perspective on nearly everything, shaped by unprecedented access to technology, globalization and economic turmoil. It should be no surprise that their attitudes towards investing are also exceptional.
Millennials seek financial advice, but finding an advisor who understands their unique fundamentals could be challenging. Advisors must adjust their tactics, offer a wide breadth of technological solutions and a transparent approach to gain this generation’s trust; thereby harnessing their wealth. |