als in Deutschland, hatte aber vermutlich auch mit Priceminister eine wesentlich bessere Startbasis als Rakuten in Deutschland mit Tradtoria.
Rakuten celebrates tenth birthday in France
7 hours ago
We are the child of a happy marriage of French and Japanese business excellence. Our French founders launched PriceMinister.com and grew it into the flagship of French e-commerce. From the start, we partnered with local brands and promoted French culture, focusing on products such as books, video games and CDs.
In 2010, we became part of Japan’s e-commerce leader, Rakuten – beginning our next great phase. Japan and France share much in common. Both societies take great pride in quality and craftsmanship. They love fine food and fashion. They value authenticity and tradition – while embracing and improving modern technology.
As Rakuten-PriceMinister expanded, we moved into the former department store “Au Reaumur” in central Paris in May 2014. From an online site which connected buyers and sellers of cultural products, we’ve grown in France to employ 450 people and offer Rakuten Kobo e-books, Rakuten Viber messaging, and Rakuten TV video on demand. Our original e-commerce “shopping mall” now hosts more than 8,000 retailers from all categories (high-tech, home, clothing and more) and receives 17 million monthly visitors.
Today, France has become Rakuten’s third largest market presence, after our home country of Japan and the United States, and our largest in Western Europe. France’s e-commerce market is robust, marked by dynamic competition and gigantic potential. In 2019, more than 40 million French bought EUR 100 billion worth of goods online from more than 200,000 vendors, up 14% from the year before. This growth was accelerating even before the pandemic hit.
The response has been overwhelming and positive: Since March, the number of applications for merchant accounts are up more than 40% year-on-year.
We believe that brick-and-mortar stores and e-commerce can thrive together. Our click and collect solution allows consumers to purchase items online and pick them up an hour later in-store. Rakuten is a unique marketplace in France to offer this alternative to delivery: The solution drives in-store traffic, essential for our merchants, and essential to maintaining our vibrant city centers.
Since its launch in 2018 with 140 Boulanger stores, more than 5,000 stores have adopted this innovative formula. Some 72% of click and collect customers make an additional purchase in stores. Click and collect accounts now for 30% of Rakuten France’s revenues and this share keeps growing. This initiative was particularly highlighted during our second lockdown. Thanks to this option, we were able to allow merchants to introduce their stores to a new audience and maintain contact with regular customers.
https://rakuten.today/blog/rakuten-france-tenth-birthday.html
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