Rakuten wesentlich besser als Rocket

Startschwierigkeiten beim ersten Open-RAN-5G-Netz

https://www.golem.de/news/...ersten-open-ran-5g-netz-2010-151238.html

"Das Open-RAN-5G-Netz von Rakuten ist nicht nur langsamer als erhofft und nicht breit verfügbar, sondern wird auch nur von sehr wenigen Smartphones unterstützt."  

kannst Du bitte mal einen Vergleichchart Rakuten vs. Hypoport der letzten 6 Jahre hier einstellen? Danke

 

wegen der tollen Performance dann nur Hypoport. Rakuten ist dann im unteren Bereich eine unscheinbare Linie, ein Pfützchen. Meines Erachtens. Also, ich warte. Tschöööö

 

da wir nicht warten wollen bis Du entsperrt bist, habe ich mir mal die Mühe gemacht. Die gezackte obere Linie ist der Hypoport Chart, die leicht gewellte untere ist nicht die X-Achse, sondern der Rakuten Chart. Beide im Zeitraum ab dem 01.01.2015.

 

Da ist Hopfen und Malz verloren.

Hier sieht man doch am deutlichsten wohin Sturheit führt.

Man hat ihm das ja schon oft vorgerechnet nach seinem ersten Beitrag im HypoHappyThread was gewesen wäre wenn er an damals seine Rakuten verkauft hätte und das Kapital ganz einfach in HappyHypo investiert hätte.

Und auch heute momentan schon wieder im Minus.

https://de.investing.com/equities/rakuten-inc  

break down barriers between offline and online with new joint venture

20 hours ago

If you’ve ever visited Tokyo, chances are you’ve come across the Tokyu brand. Whether you got from point A to point B via a Tokyu train line, shopped at a Tokyu department store, or stayed at a Tokyu hotel — and perhaps all three in one day — it’s a name that has been known and trusted for almost a century.

And now, the transportation, real estate, retail and hotel leader has teamed up with Rakuten to establish its name in a new field: digital marketing solutions.

Announced at a recent virtual press event, Rakuten and Tokyu have launched Rakuten Tokyu Planning Co., Ltd., a new joint venture that will leverage the online and offline reach and technological capabilities of both groups to create better shopping experiences for customers and accelerate cashless payment trends in Japan.

The continued growth of online shopping, cashless payments and shifts in the economic landscape are transforming the lifestyles and shopping habits of consumers, creating new opportunities for flexible digital services to meet changing consumer needs. In the midst of this transformation, Tokyu offers comprehensive offline support to consumers living along its many rail corridors, featuring transportation facilities, real estate, retail and hotels, complementing Rakuten’s powerful ecosystem of 70+ services.

With the launch of Rakuten Tokyu Planning, the two companies will create a more personalized, rewarding experience for customers through a variety of intelligent marketing solutions that combine the experience, reach and tech capabilities of both groups. These solutions will be applied to merchandising in Tokyu Group retail stores, allowing them to improve operations and stock their shelves according to clearly defined consumer needs.

With this new joint venture, Rakuten and Tokyu also have another goal in mind: To further accelerate the cashless payment trend in Japan. Starting this month, the two companies will fast-track the adoption of Rakuten Point Card, the Rakuten Group’s loyalty points program, and introduce the app-based Rakuten Pay cashless payment service into the payment systems of the Tokyu Group’s vast network of stores.

https://rakuten.today/blog/rakuten-tokyu-planning.html
 

Vodafone, NEC conduct first O-RAN voice call in partnership with Altiostar
ETTelecom

October 20, 2020, 13:32 IST

NEW DELHI: Dutch telecoms operator Vodafone, NEC Europe, a wholly-owned subsidiary of NEC Corporation, and Altiostar on Tuesday jointly said they have conducted the first voice call on an open Radio Access Network (Open RAN) on Vodafone’s network in the Netherlands.

Open RAN technology allows the disaggregation of hardware from software and enables the creation of an open ecosystem that can support multiple vendors.

Furthermore, Vodafone and NEC said they plan to integrate solutions of Open RAN technology vendors such as Altiostar and other radio vendors, including NEC’s own 5G radio products, using commercial off the shelf (COTS) hardware from third-parties to enable Vodafone to transform its network to a software-based one.

India's Bharti Airtel has recently deployed Altiostar’s open virtual radio access network (vRAN) solution for its 4G network across multiple major cities in India. The solution has 5G ready software and would provide seamless evolution to 5G using the same architecture.

https://telecom.economictimes.indiatimes.com/news/...tiostar/78764786  

Rakuten’s 5G: cloud native, OpenRAN and collaboration

Published by Elizabeth Coyne on 21 Oct 2020

Rakuten is thinking outside the box when it comes to 5G by focusing on cloud-native IT, OpenRAN and collaboration in order to prepare for a future built on automation and autonomous networks, according to Tareq Amin, Chief Technology Officer and Group Executive Vice President, Rakuten Mobile, who spoke on October 14 during Week 2 of TM Forum’s Digital Transformation World Summit.
“We wanted to approach the construction of [our 5G] network from a very different point of view,” said Amin. Rakuten learned the capabilities and advantages of virtualization from rolling out 4G and applied those operational and architectural learnings when it came to making decisions about 5 but not in the way you’d expect.

“With 5G we went a step further. We wanted to move away from virtualization and move into a completely cloud-native architecture,” he said.

In addition to breaking away from virtualization, Rakuten intends to go down the OpenRAN route to prepare for a future of autonomous networks. OpenRAN stands for open radio access networks and is an approach based on general-purpose, vendor-neutral hardware and software.

“We believe that OpenRAN is absolutely critical element to our future destiny as we head toward automation and autonomous networks,” Amin said. “I don’t see [the industry] talking about this enough. … Automation is the underpinning of everything that we are going to do in the network.”
In order to reap the benefits of automation in the network, the architecture needs to support telemetry, advanced analytics and OSS and BSS transformation, he added.

Finally, Amin said that collaboration is another key element to delivering 5G. “Open innovation is a must and a new way to achieve the results that everyone is looking for whether you are a supplier or a mobile operator,” he said. “I think there is a brilliant opportunity for us to engage together.”

https://uk5g.org/5g-updates/read-articles/...enran-and-collaboration/

 

Rakuten Group's annual revenue FY 2011-2019

Published by C. Diep, Aug 26, 2020

In fiscal year 2019, the annual revenue of the Rakuten Group amounted to around 1.26 trillion Japanese yen, up from about 1.1 trillion yen in the previous fiscal year. Rakuten is the leading mail-order and e-commerce retailer in Japan, outperforming major competitors like Yahoo and Amazon Japan.

From a domestic marketplace to the global landscape

Founded as MDM, Inc., the Rakuten Group launched its small-scale online shopping marketplace, Rakuten Ichiba, in 1997. Following the rebranding to Rakuten, Inc., the e-commerce company expanded its business portfolio to include communication and sports management services, and financial technology-related services, among others. Nonetheless, the domestic e-commerce segment remained Rakuten Group’s main revenue source.

With the acquisition of businesses overseas, Rakuten expanded its brand outside of Japan, establishing itself as one of the most valuable Japanese brands on the global market.

E-commerce in Japan

E-commerce is one of the fastest developing markets in Japan, with the business-to-consumer (B2C) e-commerce market growing more than double in size in the last decade. Travel-related services and foodstuffs were the most common goods and services ordered by Japanese consumers over the internet.

As consumer interest in groceries ordered over the internet grew, large store-retailers like Aeon and Ito-Yokado entered the online marketplace. Rakuten joined the competition with Rakuten Mart, developing into a popular online food retailer among Japanese consumers.

https://www.statista.com/statistics/223327/...kuten-group-since-2007/
 

Rakuten Insurance Group Enables WFH for Contact Center Staff
OCTOBER 23, 2020

Amid the coronavirus crisis, Rakuten Hoken no Sogomadoguchi (Rakuten Insurance General Information Center) has taken decisive action to implement work-from-home (WFH) policies for their customer contact center staff. Although this change, focused on operators in Hokkaido and Okinawa prefectures, posed a significant challenge from an information security perspective, the company found a way to make it work. RNN reports on this successful effort to protect staff while maintaining excellent service quality.
https://global.rakuten.com/corp/innovation/rnn/2020/2006_021/
 

There is an emerging pattern of such micro, community-based news across the world, in Africa, Brazil, and India, where WhatsApp has become a primary news channel. WeChat and Viber are also huge in Asia.

https://emerging-europe.com/news/...-journalism-and-the-land-of-bots/
 

05 August 2020

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising

AVOD is a free-to-view video-on-demand service funded by ads. It is distinguished from other VOD services that involve a monthly subscription (subscription-based video-on-demand: SVOD) or offer content on a pay-per-view basis (transaction-based video-on-demand: TVOD).

The time is now for AVOD. Research from Digital TV Research predicts the market will more than double globally by 2024 to reach $56bn*. The outbreak of coronavirus also means people have been spending more time indoors which could prompt even more people to consume AVOD content. This Rakuten Advertising study uncovers the AVOD opportunity for advertisers and agencies. The research examines awareness of AVOD and favourability towards the service by surveying almost 5,000 consumers in six countries across Europe: the UK, France, Germany, Spain, Italy and the Netherlands. It reveals how brands can use the channel to reach audiences, both during lockdown and beyond.

https://iabeurope.eu/blog/...dvertisings-avod-the-time-is-now-report/
 

The long-term opportunity for revenue growth sits primarily with ad-supported content

The major opportunity for the video industry in the coming years is in advertising; this will account for more than 50% of the projected USD95 billion growth in TV and video revenue between 2019 and 2024. This shift was highlighted at the 2019 MIPCOM conference: AVoD services took centre stage with the announcement of two new major initiatives from Rakuten TV and Lionsgate-backed Tubi. These announcements represent the latest developments in a year of significant activity in the AVoD space; notable other examples include the acquisition of Pluto TV by Viacom, launches by Amazon and Sinclair and announced plans from Comcast/NBCUniversal and WarnerMedia. There also appears to be a demand-side justification for introducing ad-subsidised/funded tiers: 70% of US player Hulu’s active user base subscribed to the cheaper ad-supported tier rather than the more-expensive ad-free version in May 2019.

In order to embrace opportunities in advertising, video providers should consider customer journeys where subscribers move freely across their various business models and should prioritise long-term relationships over short-term profits. By combining advertising, transactional, subscription-based and aggregator business models, video providers can address the entire spectrum of user needs from offering a single piece of content to becoming the go-to platform for content and recommendations. When implemented successfully, this will enable providers to add value for both themselves and their customers in an increasingly nomadic market.

https://www.analysysmason.com/research/content/...ehaviour-ott-rdvs0/
 

Good description of Rakuten Reward (formerly Ebates)

What is Rakuten?
Rakuten, formerly Ebates, is an online store that allows you to receive a percentage of your purchase amount back when you shop from its partners. Additionally, you can find coupons and special deals.
Currently, Rakuten features over 3,500 stores online and offers many types of products, from clothing to electronics to vacation rentals. It partners with major retailers and companies such as Microsoft, Target, Nike and many others.

How does Rakuten work?
Rakuten is an affiliate marketing website that receives a commission when a customer uses it to make a purchase with one of its partners. A part of its commission is then returned to the shopper in cash back.
You don’t have access to your cash back right away. It’s mailed in the form of a check – which Rakuten refers to as “big fat check” – every three months following a schedule

How to use Rakuten in-store
You can also receive cash back from Rakuten when shopping in-store. In the shopping categories menu, you’ll find the “In-Store Cash Back” section.

https://www.creditcards.com/credit-card-news/guide-to-rakuten/  

Viber the informative messages of Alpha Bank from October 14

For quite some time now Alpha Bank, as well as more banks in Greece, informed about new transactions, payments or money transfers via newsletter SMS. However, if you are a user of Viber application, then there are changes in the way you are informed.

Specifically, through information message that we received a few minutes ago Alpha Bank informs us that from October 14, 2020 and then all card transaction information messages will be sent mainly through the application Viber. If a user does not have a smartphone or is not registered in the Viber service, then the bank will continue to inform him via SMS, at least until recently.

https://tekdeeps.com/...ative-messages-of-alpha-bank-from-october-14/  

Rakuten-Owned ShopStyle Meets The Complex Fashion Shopper
ByPYMNTS
Posted on October 16, 2020

The fashion category has arguably been the most complex amid the pandemic and subsequent shift to the digital-first economy. Business models have been flipped to emphasize eCommerce over physical stores. The consumer is buying more casual clothes than they were just six months ago. It’s enough to compel a retailer to make substantial changes as the holiday season heats up.

That’s exactly what ShopStyle has done. The Rakuten-owned fashion site has addressed the various complexities of the market and the uniqueness of its own business model by adding new brands, partners and entire product categories to meet shoppers where they live – online.

“Part of our 2020 strategy was to follow our mission statement, which is to embrace individuals’ style,” ShopStyle GM Alison Stiefel told PYMNTS. “And we've seen that people are evolving. It's much more about celebrating that individuality. And to do that, we have to provide a shopping platform where people can find what they're looking for.”

“What they’re looking for” sums up the current challenge in the fashion market. Because shoppers are looking for everything, which is where a wide-ranging marketplace like ShopStyle fits in. After starting in 2006 as a fashion-specific search platform, it has evolved into what it calls a fashion and lifestyle shopping platform, which is now owned by Rakuten.

Although Stiefel doesn’t necessarily like calling it a marketplace, its variety and complexity lend itself well to that concept. ShopStyle covers all of the shopper’s bases in the digital-first economy. It has prices and products ranging from an $89 AFRM print dress to a $2,295 Erdem Yusra floral design, for example. While most of its competitors have picked a single niche among new, pre-owned and rental, ShopStyle offers all of these options, including both membership and on-demand models. Its Shop Smarter program gives shoppers exclusive access to products and sales, and rewards members with up to 10 percent cash back powered by its Rakuten relationship.

https://www.pymnts.com/news/retail/2020/...e-complex-fashion-shopper/
 

Massive MIMO Antenna Radio Unit to Rakuten Mobile

NEC And Analog Devices Collaborate To Provide A 5G O-RAN Massive MIMO Radio For Rakuten Mobile
Saturday, 24 October 2020, 6:51 am
Press Release: JCN Newswire

TOKYO, Oct 23, 2020 - (JCN Newswire) - NEC Corporation (TSE: 6701) and Analog Devices, Inc. (ADI) announced today that they have teamed up to design a 5G Network Massive MIMO Antenna Radio Unit for Rakuten Mobile. The radio unit adopts ADI's fourth-generation wideband RF transceiver solution to achieve high precision Massive MIMO and possesses a 5G open vRAN (virtual RAN) interface corresponding to Rakuten Mobile's end-to-end fully virtualized cloud-native mobile network. It delivers large capacity transmission with high efficiency by using 3.7GHz frequency Massive MIMO(1) and digital beamforming technology.(2) The cloud-native virtual network heralds a major shift in how communications providers can offer high-speed internet access worldwide, at significantly lower costs, made possible without the maintenance, upkeep, repair and labor costs associated with the physical infrastructure that hinders conventional networks. NEC has already started shipping the 5G Network Massive MIMO Antenna Radio Unit to Rakuten Mobile.

https://www.scoop.co.nz/stories/WO2010/S00188/...r-rakuten-mobile.htm  

- und liegt weit vor dem Facebook Messenger und WhatsApp.

https://www.similarweb.com/apps/top/google/store-rank/gr/all/top-free/  

We are proud to offer this flexibility and safety to teachers, students, and parents

By adobo magazine
September 3, 2020

SAN FRANCISCO, USA – Rakuten Viber, one of the world’s leading apps for free and easy communication, unveils the results of its global poll in which approximately 185,000 people took part. The poll, performed in 24 countries around the world, showed respondents overwhelmingly using the platform alongside major e-learning products to facilitate communication. More than 70 percent of users say they will use Viber during the coming school year to connect with all three groups: parents, teachers, and students. Viber also introduces a new feature to improve the educational process during the new school year, quiz mode in polls, which can help teachers track student progress.

On average, 22% of the respondents said they use both Viber on desktop and mobile/tablet for educational purposes as a primary tool. This is also the situation in Russia while the percentage for the Philippines, Myanmar, Hungary, and Ukraine is greater: almost 56%, 62%, 27%, and 23% of the countries’ users, respectively, said they use both versions of Viber for the purpose of education. Other countries included in the poll include Western European countries such as the UK, France, and Germany, as well as countries in the Asia-Pacific region, the Middle East and North Africa.

Viber’s versatile nature—the platform offers services ranging from video chats to group chats and polls, all secured by top-notch encryption—makes it a potent supplementary tool to support online and offline educational processes alike.

“A year ago, the future of education being 100% remote seemed like an unrealistic vision of the future. The COVID crisis accelerated that process to just just a few weeks. As a parent, I use Viber to communicate with my kids because it is the safest way available and I want to protect them from data collection. But in the last couple of months, I saw many parents, students, and teachers using Viber to stay in touch and continue with the educational process around the globe. We are proud to offer this flexibility and safety to teachers, students, and parents,” said Djamel Agaoua, CEO of Rakuten Viber.

https://www.adobomagazine.com/global-news/...uld-start-in-classrooms/  

Rakuten Advertising Shortlisted for 21 Performance Marketing Awards
By Rhiannon Farrar | October 21, 2020 | NEWS

Now entering its fourth year, the International Performance Marketing Awards celebrates exceptional campaigns from across the globe including Western Europe, APAC, USA, MENA and LATAM.
This year, we are overwhelmed to have been shortlisted for 19 channel awards including:
• Best Incentive Partner Campaign or Strategy: Rakuten Advertising and American Express Australia for Coles Liquor and Harvey Nichols
• Best Incentive Partner Campaign or Strategy: Rakuten Advertising for Microsoft and ShopBack
• Best Influencer Marketing Campaign: Rakuten Advertising for FitFlop: WonderWelly campaign
• Best Integrated Performance Marketing Campaign: Rakuten Advertising for Kurt Geiger supports
• Best Managed Affiliate Program – APAC: Rakuten Advertising for Cotton On Australia
• Best Managed Affiliate Program – USA: Rakuten Advertising for Cotton On USA
• Best Managed Affiliate Program – Western Europe: Rakuten Advertising and 24S
• Best Partnership: Optmyzr Search Optimization Platform for Rakuten Advertising
• Best Paid Search Campaign: Rakuten Advertising for Route One
• Best Paid Social Campaign: Rakuten Advertising for Molton Brown
• Best Partnership: Rakuten Advertising for Harvey Nichols
• Best Partnership: Rakuten Advertising for Net-A-Porter and CATCH Fashion
• Best Performance Marketing Campaign – APAC: Rakuten Advertising for Forever New
• Best Performance Marketing Campaign – LATAM: Rakuten Advertising for Netshoes
• Best Performance Marketing Campaign – Western Europe: Rakuten Advertising for Superdry EU
• Best Performance Marketing Campaign – USA: Rakuten Advertising and AMDX for ASICS
• Best Program Launch or Relaunch: Rakuten Advertising for Harrods
• Best Program Launch or Relaunch: Rakuten Advertising for Princess Polly
• Best Use of Programmatic: Rakuten Advertising for Liberty London
In addition to being shortlisted for channel awards, we are proud to be nominated for Best Team in Performance Marketing and Best Affiliate Network. Both categories are voted for by the industry, and we would be honored if you could vote for us.
The performance industry has changed significantly this year, creating unique challenges for all. Throughout the COVID-19 pandemic, our priority has been to help our partners adjust to the changing eCommerce landscape and consumer behaviors. We launched a dedicated resource center providing a transparent view of network performance and actionable strategies. We also adapted our events to allow networking opportunities between advertisers and publishers to continue virtually.
The Rakuten Advertising team has not only risen to these challenges, but they have also driven exceptional success for their clients. We continue to evolve our product offering, developing tools that drive success and encourage innovation for both advertisers and publishers.
If you’re a client, publisher or partner of Rakuten Advertising and have enjoyed working with us, then you can vote for us at the below links:
• Best Affiliate Network
• Best Team in Performance Marketing

https://blog.rakutenadvertising.com/news/...ormance-marketing-awards/  

The global revenues prediction for A2P SMS & RCS messaging is estimated from $32.3 billion in 2019 to $50.3 billion to 2023

Business Messaging: Are you ready for the huge market rearrangement?
0
BY PAUL SKELDON ON 17 AUGUST 2020

Viber evolution

According to Viber, the channel holds more than 4,000 registered sender IDs globally.
Viber top 10 markets are Russia, Ukraine, Belarus, Greece, Bulgaria, Serbia, Croatia, Hungary, Philippines, Iraq.

Since Viber Business Messages in 2016 lunched, the average growth of registered brands (Sender IDs) is 30% yearly.

Regardless of the delays, the technicalities, and the vague trade policies of those new media, the new business messaging opportunities are just around the corner.

For the first time in the history of business messaging, wholesalers flirting with enterprise messaging seriously. Aggregators are dealing with CPaaS and OMNI-Channel Messaging platforms, specially made for marketers and brands. Voice executives are trying to understand the messaging market to have the chance to be part of it.

The proper time for the “new” messaging players to enter the game is now.

How to get ahead in messaging

If you are interested as a telco in exploiting the new paradigms in messaging, but you are not sure how to do that, here are some quick, valuable tips:
        1.§Deal with reliable Messaging Experts.
        2.§Evaluate your Current Market Position.
        3.§Advice researches concerning the countries of your interest.
        4.§Explore Enterprise Messaging Market & Omni-Channel Solutions
        5.§Evaluate the cost of creating your team and the cost of assigning the management of the required operations to third parties.
        6.§Ensure your Investment with the proper Interconnections and reliable Partnerships.

Even if we exclude the significant presence and development of Viber and WhatsApp, the landscape of SMS & RCS messaging, as is proven by numbers, seems more promised than ever. The global revenues prediction for A2P SMS & RCS messaging is estimated from $32.3 billion in 2019 to $50.3 billion to 2023, with significant growth for this period, more than 55%.
Author

Andreas S. Constantinides, Messaging Expert and Senior Messaging Consulting at Global Telco Consult

https://www.telemediaonline.co.uk/...r-the-huge-market-rearrangement/
 

7 hours ago

Two trillion (2,000,000,000,000) points. The Rakuten Points program celebrated an important milestone in September 2020 when it awarded its two trillionth cumulative point to a lucky member. With each point equivalent to one yen, that’s more than $18 billion USD.

Perhaps the most impressive fact about this milestone is the speed at which it was reached. While it took 15 years for Rakuten’s flagship loyalty program to award its first trillion points, the second trillion took little more than three years.

What has changed since 2017 to allow for this marked acceleration? Let’s take a look.

Rakuten’s expanding ecosystem

In 2017, it was already well-established practice for Rakuten members to accumulate and spend their points on a wide variety of goods and services, whether online or at brick-and-mortar stores. But now there are more ways than ever for members to use their points.

Why not let your points work for you? Shortly after that first trillion, Rakuten Securities launched its Point Investment service, which allows users to exchange points for investment trusts and domestic stocks. In 2018, the service was streamlined to make investing with points even easier. 2019 brought users the ability to pay insurance premiums for certain insurance products offered by Rakuten General Insurance.

Of course, without the fun factor, a points program is unlikely to catch on and rise above the competition. Rakuten, which has long believed that shopping is entertainment, puts the user experience first. As a result, research has found Rakuten’s points program to be the number one loyalty points program in Japan in overall customer satisfaction.

Consider the Super Point Up program, which offers game-like points multipliers for every Rakuten Group service a member uses in addition to Rakuten Ichiba. Say, for example, you’ve got a Rakuten Credit Card, are a Rakuten NBA subscriber and you’ve just signed up for Rakuten Mobile. If you shop through the Rakuten Ichiba app, you’d earn 5.5 times the standard number of points.

Points create visible value — customers can watch the numbers multiply before their eyes.

https://rakuten.today/blog/...en-points-the-road-to-two-trillion.html  

Rakuten Aquafadas Transforms Documents through Power of AI
OCTOBER 27, 2020

For its latest service, the Smart Digital Designer, digital and mobile content specialist Rakuten Aquafadas teamed up with the Rakuten Institute of Technology in Paris to develop an AI-powered mobile solution that speedily transforms flat PDF documents into interactive, responsive content for viewing on any device.

https://www.youtube.com/watch?v=W7PBMxEvwXQ

We spoke to both parties about the cutting-edge technology behind the tool and its potential across a wide range of business fields.

https://global.rakuten.com/corp/innovation/rnn/2020/2008_011/  

https://sg.indeed.com/...MOBILE+SINGAPORE+PTE&l=Central+Singapore

About Rakuten Mobile Singapore
Rakuten Mobile Singapore is a Rakuten Group company, providing global B2B services for the mobile telco industry and enabling next-generation, cloud-based, international mobile services.
Building on the technology Rakuten used to launch Japan’s newest mobile network, we are now taking our mobile offering global!
 

Rakuten Communications Platform (RCP)

Greg Henderson, Senior Vice President at Analog Devices. “By working with NEC to drive the first Massive MIMO installation for Rakuten Mobile, we’re laying the groundwork to propel 5G connectivity forward. The ecosystem is incredibly intricate and complex, but the primary goal is for all parties to work seamlessly together to inspire efficiencies across the board: cost, time and capital equipment. These are the pieces that will help us move to the next step of a truly virtualized network.”
Rakuten Mobile, which is a subsidiary of e-commerce giant Rakuten, recently announced the availability of its commercial 5G service in certain areas across six prefectures of Japan.
The service, initially offered via Non-Stand Alone (NSA) 5G architecture, was initially launched in parts of Tokyo, Kanagawa, Saitama, Hokkaido, Osaka and Hyogo.

Rakuten Mobile’s President Yoshihisa Yamada recently said that the operator is expecting its 5G to be available in Japan’s all 47 prefectures by end-March 2021.

The carrier also said it expects to launch a Stand-Alone 5G network in the second quarter of 2021.

Rakuten Mobile launched mobile services in Japan in April 2020 through its end-to-end fully virtualized, cloud-native mobile network.

In June, Rakuten Mobile and NEC Corporation announced that the two companies had reached an agreement to jointly develop the containerized standalone (SA) 5G core network (5GC) to be used in Rakuten Mobile’s fully virtualized cloud native 5G network.

Under the terms of the deal, Rakuten Mobile and NEC said they will develop the containerized SA 5G mobile core to be made available on the Rakuten Communications Platform (RCP).

https://gadgetpage.in/...o-ran-massive-mimo-radio-for-rakuten-mobile/