Rakuten Advertising: Q1 Affiliate Partner Spotlight
April 23, 2025
Diversify your affiliate program and watch your performance soar! Our latest Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
The most powerful affiliate programs thrive on discovery. At Rakuten Advertising, we’ve watched the world best brands transform their performance by embracing diverse publisher models. They understand that different publishers reach different audiences in different ways. And the impact is powerful.
As today’s consumers navigate a complex digital journey before purchasing, they seek inspiration from new platforms. They turn to creators and content publishers for validation and source the best incentives from across the web. Limiting your affiliate program to a small number of publisher types means missing crucial touchpoints along the path to purchase.
Our latest Affiliate Partner Spotlight highlights innovative up-and-coming publishers on our network. They’re creating fresh approaches to audience engagement, developing new technologies, and pioneering content formats that capture attention in unexpected ways.
Ready to discover new publishers for your program? Let’s explore the rising stars on the Rakuten Advertising Network.
Mastercard
Mastercard Personalised Card Linked Offers connects merchants to consumers through established cashback programs. Mastercard’s partnership with Medibank’s Live Better Rewards connects merchants to their 800k Live Better members, across 3 key categories – Eat, Move and Feel. Live Better Rewards is the fastest growing Health & Wellbeing program in Australia.
Mastercard Travel Rewards is a global card-linked offers program designed to bring affluent overseas travellers to local businesses, incentivising them to spend more. Merchants can leverage their audience of 450M+ users worldwide to advertise their brand on a global scale via trusted banking partners worldwide.
ThinkWink
ThinkWink is a provider of marketing services and white-label solutions focused on maximising customer lifetime value and fostering strong customer bases. The company manages notable loyalty programs for organizations such as HCF, RACQ, RAA, IMAR, AJG Gallagher, and McMillan Shakespeare, offering advertisers the opportunity to engage with millions of users from different backgrounds across Australia.
Sortd
Sortd is a mobile app that centralises the entire shopping journey from discovery to purchase. Users can keep track of items from any online store and compare their options using the Wishlist functionality. Using this data, Sortd curate highly personalised experiences to introduce these customers to new retailers and products and ultimately drive conversion for retailers. Sortd transforms passive shopping behaviour into active involvement, turning every user interaction into valuable insights to unlock revenue opportunities for retailers.
Carted
Carted is the ultimate wishlist app for shopping lovers. Users can save any product from any store and get alerts when it is restocked or goes on sale. Once a Carted user is ready to purchase, we send them back to the retailer’s site.
Their niche shopping audience is highly motivated and engaged in the shopping experience. Carted capture buying intent that is often lost in open tabs, screenshots and notes, helping shoppers make bettering buying decisions which leads to stronger brand affinity and less returns.
Centennial World
A leading Gen Z publisher, Centennial World is the go-to destination globally for news, features and opinion related to creators and internet culture. Reaching 15 million Gen Z’s monthly across TikTok, Podcasts, Newsletter and Website. The Centennial World team work across tech, beauty and lifestyle categories, through cross-network content partnerships, hosting, brand activations and Gen Z research and consulting – to help brands reach Gen Z on the platforms where they live, with authentic messaging that resonates.
HeyMax
HeyMax is a Singapore-based fintech loyalty platform that transforms everyday spending into travel rewards, allowing users to collect miles and maximise their travel experiences.
HeyMax users earn “Max Miles” on their everyday purchases from over 500 brands, and can be redeemed for any flights with HeyMax’s Fly Anywhere program or at 28+ airlines and hotels. Max Miles never expire, giving more value to users. Brands partnering with HeyMax have access to a growing community of engaged and affluent travellers. Brands win by acquiring new users, driving loyalty and increased revenue with HeyMax’s engaged users; HeyMax users win by getting to earn Max Miles from their purchases. This performance-driven affiliate model aligns with brands’ goals and ensures that brands only pay for successful conversions.
Wishlink
Wishlink is a next-gen social commerce platform in India, featuring over 20k+ influencers ranging from nano to mega across Instagram & Youtube. It empowers creators to monetise their content by seamlessly integrating affiliate marketing tools with their social media presence.
Influencers can share personalised product links, automate engagement through direct messages and comments, and earn commissions from sales generated by products showcased in ~180k+ reels, posts, and videos on a monthly basis. The platform employs AI-driven matchmaking to connect brands with suitable creators ensuring targeted outreach and improved ROI.
High-performing advertisers know that publisher diversity is about strategic advantage. By incorporating emerging publishers alongside established partners, you create a program that adapts to changing consumer behaviours and captures opportunities other miss.
Want to make the most of our diverse affiliate network? Let’s connect!
https://blog.rakutenadvertising.com/en-au/...liate-partner-spotlight/
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