LOS ANGELES, Feb. 6, 2015 /PRNewswire/ --As the new era of Social TV takes center stage, major media conglomerates from Facebook to AOL to Twitterare entering the TV and video arena with a vengeance. ClearTV Media's (CLTV:F) new internal start-up, TVChannels4u, is evolving its platform to truly bring TV Everywhere. The plethora of premium content that can be accessed digitally puts the consumer in control - TVChannels4u enhances that control and give viewers what they want, when they want it and on the device of their choice.
As TVChannels4u has been strategically architected over the past few months the platform is now poised to be the top destination for viewers looking for the best programming. TVChannels4u will have a desktop-and-mobile site, and is creating apps for Roku, Amazon FireTV and AppleTV. The TVChannels4u mobile app will use its sign-up process to lean more about you as it creates your personalized channels; the channels are hashtag-based, so there's always the ability to keep subscribing to different content as you continue to use the app. The channels will be comprised of originally produced content from the TVChannels4u studio coupled with premium programming from its stable of top-tier partners.
Examining the digital video marketplace, the top of the triangle is the full with content from broadcast and cable networks, which is brand-safe, familiar content, but it's limited inventory that tends to sell out. The next layer is brand-safe, high-quality, recognizable content. That is the Google Preferred model; this is the path for TVChannels4u and its formidable list of content partners. "We strive to bring viewers relevant programming experiences across multiple genres in long and short form and to utilize a best-of-breed technology to ensure we are serving programming that effectively meets the tastes and desires of our audiences,"said David Tetreault, Chief Operating Officer for ClearTV Media.
TVChannels4u is building out its eco-system to bring content to viewers through premium publishers, portals, social media, and connected TV's to combat one of YouTube's weaknesses: creators' and industry executives' complaints about the difficulty of turning a profit solely through YouTube distribution. Even one of the largest YouTube networks, Maker Studios, was unprofitable when itsold to The Walt Disney Company for $500 millionlast year.Video discovery is a tough nut to crack, and many have tried (and failed) to do so. The team at ClearTV Media believes TVChannels4u can be the TV network of the future, putting control in the hands of the people who want to watch content rather than those who seek to distribute it. The Burbank based company has its roots in network television and has curated a long list of programming for it's ClearVision Television network, which is seen in airports throughout the U.S. |
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