Save The Date! March 22
Annual Mobile Marketing Day Speaker Laura Marriott
The Annual Mobile Marketing Day 2012
Register early to ensure your seat! Each of these events has sold out and people had to be turned away at the door!
Hear industry experts discuss the state of mobile marketing at this fourth annual event on March 22 in New York, organized by Mobile Marketer in conjunction with the DMA Mobile Marketing Council.
Mobile's maturity over the past year is unprecedented. The opportunities that arose in 2011 and the uptake by marketers in the channel proves that outreach to consumers on the go is the future of marketing. However, brands, ad agencies, retailers, and publishers are still trying to figure out how to integrate mobile into their multichannel mix while dealing with the complexities of the medium, including device and platform fragmentation and lack of advertising standardization.
“Mobile Marketing Day will focus on the state of mobile marketing and how it should fit into the multichannel marketing strategy,” said Giselle Tsirulnik, deputy managing editor of Mobile Marketer and Mobile Commerce Daily.
“Attendees can expect to learn the ins and outs of the most popular mobile sub-channels such as advertising, media, messaging, QR codes, app and Web site development, and location-based marketing,” she said. “Those in attendance will learn how to incorporate various mobile strategies into the 360-degree marketing plan.”
Limited to only 100 executives, the daylong conference is part of a continuing series of educational and informational events run by Mobile Marketer and the DMA Mobile Marketing Council. The event is being held in midtown Manhattan, and is walking distance from Grand Central Station and Times Square. Registration is $99 for DMA Council members, $299 for DMA members, and $499 for non-members; the fee includes breakfast, lunch, and cocktails.
LIMITED NUMBER OF SPONSORSHIPS/TABLETOPS AVAILABLE — RESERVE NOW. Contact Lisa Merizio Smith [lmerizio@the-dma.org]
Agenda
3:00 p.m. – 3:45 p.m.
Debate: Which Channel Will Be the Breakout Star in 2012?
With so many channels to choose from — SMS, mobile ads, mobile search, messaging, mobile Web, mobile apps, QR codes and mobile video — it is hard to foretell which will bring the best ROI. Consumers now expect from mobile phones experiences realized on Web-enabled computers and stores — plus more. Panelists in this session will conduct a lively discussion regarding:
The various mobile channels and how they work for branding and customer acquisition
Which channel will be the breakout star in 2012 and why?
How new forms of mobile marketing and what the future holds
What progress is being made in mobile measurement within the various subchannels of mobile
Best practice tips for 2012 and beyond
Speakers: Laura Marriott, acting-CEO, NeoMedia Technologies
Eric Harber, Chief Operating Officer, Hipcricket
Gary Schwartz, Vice President, Millennial Media
Lisa Abramson, Director of Marketing, Rhythm NewMedia
Alistar Goodman, CEO, Placecas
Moderator: Giselle Tsirulnik, Deputy Managing Editor, Mobile Marketer and Mobile Commerce Daily
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