U.S. Patent No. 6,993,573
New NeoMedia Patent Covers Mobile Marketing-Enabling Technology for the Capture and Processing of Bar Codes with Camera Cell Phones
2006-02-02 10:21 ET - News Release
FT. MYERS, Fla. -- (Business Wire) -- Feb. 2, 2006
Company Website:
http://www.neom.comNeoMedia Technologies, Inc. (OTCBB: NEOM), an innovator
in wireless services and patented technologies that provide mobile
marketing-enabling automatic links to Internet-based information, said
today that it has been awarded a patent covering the capture and
processing of bar codes explicitly from camera cell phones.
U.S. Patent No. 6,993,573 was issued to the company on January
31st, listing Kevin Hunter, NeoMedia's chief scientist, as the
inventor.
The patent explicitly describes and patents NeoMedia's method of
capturing the image of a bar code by the camera device on a
Web-enabled cell phone, and processing the bar code so as to deliver
the appropriate URL - or Web-based information - to the user's cell
phone screen.
'A Mobile Marketing Necessity'
" This is NeoMedia's 27th patent and in many ways the most
important patent since our first was issued in the late 1990s covering
similar technology for codes scanned (or their numeric equivalents
entered) into a PC," said Charles W. Fritz, the company's founder and
chairman.
Mr. Fritz said that NeoMedia also has patents covering search,
location-based ads, and " other enabling technology for a wide range of
mobile marketing activities and applications.
" Our patented technology is a mobile marketing necessity," Mr.
Fritz said.
" Today, mobile devices are omnipresent and the desire for
information on-the-go is a worldwide phenomenon," he said.
" Marketing-driven companies recognize the Mobile Internet as the 'in'
way to reach hundreds of millions of cell phone-carrying consumers in
the U.S. alone, and our technologies create a patented bridge they
need to cross to showcase and receive orders for their products and
services."
The PaperClick IP Portfolio Grows
The new patent is the latest in the growing PaperClick(R) IP
portfolio (
www.PaperClick.com), an array of mobile marketing-enabling
technologies and applications developed or offered by NeoMedia.
" According to the Cellular Telecommunications & Internet
Association (CTIA) and Mobile Marketing Association (MMA), there are
1.9 billion-plus phones in use worldwide - more than TVs and PCs
combined," said Mr. Fritz, noting that these global industry groups
project that by the end of 2008, more than 600 million phone users
will have Internet access.
" This mobile information boom drove worldwide revenue to more than
$3 billion in '04 according to CTIA and MMA, who project the total
will be at least $9 billion for 2006," Mr. Fritz said.
" Now, with this latest patent explicitly covering use of our
technology with camera cell phones, NeoMedia is well positioned to
help facilitate this global boom in mobile marketing," he said.
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (
www.neom.com), is a developer and
international marketer of software and patented technologies,
including the PaperClick(R) (
www.PaperClick.com) platform. PaperClick
includes PaperClick for Camera Phones(TM) and the PaperClick Mobile
Go-Window(TM), which allow product identifiers to " deep-link" into
pages on a Web site, giving customers and users One Click To
Content(TM). In addition, NeoMedia offers expertise in homeland
security and e-authentication applications, and its Systems
Integration Group specializes in providing expert-based IT consulting,
hardware, and software solutions.
This press release contains forward-looking statements within the
meaning of section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. With the exception of
historical information contained herein, the matters discussed in this
press release involve risk and uncertainties. Actual results could
differ materially from those expressed in any forward-looking
statement.
PaperClick is a registered trademark, and PaperClick For Camera
Phones, PaperClick Mobile Go-Window and One Click to Content are
trademarks of NeoMedia Technologies, Inc.. Other trademarks are
properties of their respective owners.
Contacts:
NeoMedia Technologies, Inc.
Charles W. Fritz, 239-337-3434
cfritz@neom.com
or
The Kaminer Group
David A. Kaminer, 914-684-1934
dkaminer@kamgrp.com
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