Channel Intelligence Launches Performance Marketplace Service for Retailers
New Program Provides Total Management of Marketplace Feeds, Including Product Matching, Optimization and Data Delivery
ORLANDO, Fla. — (March 18, 2010) — Channel Intelligence (CI) today announced a new Performance Marketplace service to help retailers sell products more effectively through online marketplaces such as Amazon.com, eBay, Buy.com and Sears. The service provides exceptional returns for advertisers, who pay fees based on CI's actual sales performance.
Features of CI's Performance Marketplace service include: Intelligent, full-service merchandising by a strategic marketing consultant
Product matching to the marketplace catalog
Daily data delivery – including intra-day product and pricing updates
A centralized portal for accurate order and fulfillment information
Order integration to automate the fulfillment process In late 2009, online retailer Diapers.com presented a very limited product set on Amazon due to the time and resources required. Knowing that CI achieves market-leading return on ad spend for its clients, Matt Lindenberg turned to CI for a solution. Lindenberg, the associate director of marketing for Diapers.com, said sales performance exceeded his expectations from the outset.
"When CI took over we saw an immediate improvement in our ability to sell products through Amazon. We were able to get several hundred times more items listed quickly and easily, resulting in increased revenue and customer reach," Lindenberg said. "This service has definitely been effective in helping us achieve our goals on Amazon.com."
Channel Intelligence CEO Rob Wight says Performance Marketplace is much more than a simple tool requiring retailers to upload their products and then hope for the best. The company’s complete solution actively manages marketplaces for maximum performance, and exceeds goals established by the retailers.
"Our Performance Marketplace service operates in a managed environment," Wight said. "That means retailers provide us with their product catalog, then we use our technical expertise and market knowledge to ensure those products are properly mapped and merchandised in the marketplaces."
CI's proprietary product-matching service enables effortless connection of a retailer's products to the appropriate corresponding product in a marketplace. Then through a combination of automated processes and personal management, CI's strategic marketing consultants (SMCs) ensure the proper product selection is represented online.
CI's consultants work with each retailer to plan target revenue and cost-of-acquisition goals. After the goals are established, the CI SMC manages the storefront to achieve and exceed those numbers.
Fees for this service are strictly based on the marketplace results that CI drives for retailers. CI and Marketplace clients are aligned as partners to achieve success. Performance Marketplace creates high returns for advertisers, and affords partners a risk-free way to ensure improved results. Therefore, retailer interests are perfectly aligned with CI's sales performance.
About Channel Intelligence (CI) CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social networking, storefront, order management and robust performance analytics, CI offers the most complete set of performance-based commerce services in the industry. The company, through its proprietary Ad Network, also drives $2B annually in referred sales from leading manufacturers to retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and a variety of other consumer packed goods. Clients include Best Buy, HP Home and Home Office, Kimberly-Clark, Neiman Marcus, Philips, Target, Garmin, OfficeMax, Samsung, Charming Shoppes, Black & Decker and hundreds more. CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com. |