wo sunwin nächstes jahr notiert!sagen wir 6 monate weiter.
Stevia market share to explode in 2011, says report
Post a commentBy Elaine Watson, 01-Sep-2011
Related topics: Natural sweeteners, Market, Carbohydrates and fibers (sugar, starches), Sweeteners (intense, bulk, polyols)
Use of stevia is predicted to rise at an astonishing rate this year, taking the natural sweetener's share of the total US sugars and sweeteners market from 1.8% in 2010 to 9.1% in 2011, according to Packaged Facts.
In a new report on sugar and sweetener trends in the US, the market researcher estimates that sales of stevia will rocket from $210.6m in 2010 (1.8% of an $11.736bn retail and wholesale sugars and sweeteners market) to $1.192bn in 2011 (9.1% of an estimated $13.036bn market).
Meanwhile, sugar's share of the total market is expected to drop from 63.8% in 2010 to 58.9% in 2011, while corn sweeteners and molasses are also expected to see a dip in share from 16.8% to 15.3%.
Looking ahead, stevia will be “the runaway leader” in the retail sector and the key driver of growth in the manufacturing sector, predicts Packaged Facts.
“Much of the growth in this market is attributed to the increasing use of stevia by manufacturers to replace artificial sweeteners, high-fructose corn syrup and sugar.”
Stevia-sweetened product launches surge
The number of stevia-sweetened products has risen steadily following GRAS (generally recognized as safe) approval in December 2008, it adds, with 46 food and beverage products introduced to the market in 2009 and 76 in 2010.
“That rollout continues unabated, with stevia-based product launches increasing 918% in the 52 weeks ending April 16, 2011 according to SPINS scan data.”
Most of the new products combine stevia with one or more other sweeteners.
With regulatory approval expected in the European Union in November, stevia use is also expected to explode on the other side of the Atlantic next year, adds the report.
vor allem der letzte absatz,europa!allein schon der stammkundschaft wegen,von der wild reichlich hat! |
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