Erklärung zu den hohen Adv.&Prom. cost:
The Company incurred $3,126,290 (2018 – 2,772,349) of advertising and promotion expenses during the three months ended January 31, 2019. The Company began advertising and marketing of its products and technologies to industry for waste water treatment and mineral extraction to the oil and gas industry. This included hiring a US Cleantech public relations firm. The major marketing and public relations effort generated a significant sales pipeline and global recognition of the Company’s technology resulting in winning of the Standard & Poors Global Platts Metals Global 2018 Leadership in Base and Specialty Metals Award for the extraction of lithium from oilfield brine. The Company has engaged consultants from various industries as the Company continues to expand its presence in both the lithium extraction, waste water treatment, battery mass storage and traditional mineral and metals exploration markets. |