Another of Rakuten Mobile’s major achievements in the industry has been the decoupling of the hardware and software required to run the network, and the democratization of vendor selection. While operators had long relied on a single network vendor to provide bespoke software solutions to work with their own proprietary network hardware, the open nature of Rakuten Mobile’s network means that systems can run on off-the-shelf devices provided by several vendors.
“We are no longer confined to the traditional path of picking a single vendor to buy both hardware and software from. We have the flexibility to do that on our own now,” Draznin explains. “This opens a totally new ecosystem of suppliers and new opportunities in the market.”
A byproduct of this is that operators are also in charge of driving their own sophisticated software systems, creating new demand for broader skill sets.
“Because we’re so software-centric, we need people who can go through the network, north, south, east and west, and really understand everything that’s going on.”
“I think people misjudge what operations is in the new age,” Draznin laments. “The term operations scares people. It has this connotation of the old world of maintenance, working around the clock to maintain physical infrastructure and doing a very repetitive day-to-day job. That was my perception as well before I joined Rakuten Mobile as the head of operations, only to realize that that’s such a mistake. In the era that we are in, operations is the new frontier.”
“THIS IS THE PLACE WHERE STUFF HAPPENS AND WHERE YOU LEARN THE FUNDAMENTALS OF PROVIDING EXCEPTIONAL USER AND SERVICE EXPERIENCE.”
Thanks to the virtualized, automated, software-centric nature of Rakuten Mobile’s new network - and future networks following in its footsteps - working in modern operations is anything but repetitive.
“Once you step into operations, you get the luxury to look at the end-to-end - every product, every piece of architecture - everything that moves in this network basically needs an operations aspect,” Draznin reveals. “It’s one big playground, which I adore.”
But operations’ image problem endures. Shortly after joining Rakuten Mobile, Draznin held a small hiring experiment. “I published two positions on LinkedIn,” he explains. “One was in the operations organization, the other in engineering. The exact same job. But one said operations in the title, the other engineering. Guess what the ratio of applicants was? One to ten. For the same position.”
Draznin seizes every chance he gets to shift this sentiment. “There’s nothing that I like more than talking to new grads, new employees, and giving them a glimpse of what operations can do for their career, what it can do for their life, and where it’s going to put them in the long term.”
His biggest selling point is the sheer breadth of experience the field has to offer. “You will learn devices, backhaul, radio, BSS, core, intranet, cloud and more. And you can do whatever you want with that knowledge.”
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