How has Viber become one of the leading messaging and VoIP applications globally?
Viber has reached some 900 million users in seven years. What makes us special is that we have strong markets across the world including Southeast and South Asia along with Russia, Ukraine and Eastern Europe. People love using Viber across markets.
Myanmar is an important market. They appreciate the service and we are happy to invest time and resources in the country.
Can you explain your advantage globally and regionally in reference to competitors like LINE, Facebook and WeChat?
A number of things differentiate us. We offer features that are relevant and appealing at the local level, and they differ regionally.
We ensure that not only are we constantly innovating but innovating in a relevant manner — that is number one.
The second point is that localization is very important, so we have the term “glocalization,” ensuring that while you are global you are also locally relevant. We offer a lot of local content and local partnerships, varying from country to country.
To give you a Myanmar example, we have partnered with various organizations and various business groups inside Myanmar, ranging from partnerships with telcos, media, brands, etc.
We also work with some of the local influencers such as Sai Sai and Phway Phway.
Localized, relatable and relevant content [such a localized stickers] helps, while also taking user feedback to heart. |
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