Rakuten Card’s new CEO has bold plans for Japan’s credit card industry
8 hours ago
The world of payments is constantly evolving. Contactless, QR codes, biometric authentication – when it comes to shopping, consumers have more options at their fingertips than ever before. But amid all of this innovation, one thing has remained consistently at the center of it all: the credit card.
More than a piece of plastic, the credit card is fundamental infrastructure – the protocol that underpins nearly every form of cashless payment. As Japan’s favorite credit card service, we at Rakuten Card see this as both a responsibility and an opportunity to support a digital society with trusted, stable, and adaptable systems.
The anchor of our cashless economy
Over the years, we have swiped, signed, inserted chips, entered PINs, and tapped our phones. But no matter how payments change on the surface, it is the credit card that continues to provide the framework that makes it all work. While the method may change, the protocol – our ability to verify trust, authorize payment, and settle at a later date – remains the same.
Today, many of us rely on our phones to make payments. Whether we’re flashing a QR code, using Apple Pay or Google Pay, or charging our e-money balance, there’s a good chance a card like Rakuten Card is providing the background infrastructure. In many ways, the plastic itself has become less visible, but more essential than ever.
https://rakuten.today/blog/...ns-for-japans-credit-card-industry.html
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