http://www.stevia.co/opportunity/opportunity-overview "... Stevia has enjoyed a meteoric rise in popularity on the global stage over the past four years with products launched across thirty-five countries in 2010. Within two years of the USA market opening, Nielsen based retail consumption data indicated almost a billion US dollars of retail sales while market research group, Mintel, has said it expects sales of stevia sweetened products to top US $2 billion in 2011. U.K. based Zenith International estimates worldwide sales of Stevia extract reached 3,500 tons in 2010 with an overall market value of $285 million and is forecasting that the global market for Stevia will reach 11,000 tons by 2014 requiring the tripling of Stevia leaf production at the farm level to keep pace with consumer demand. ..." "... 2009 - Stevia U.S. sales share surpasses saccharine and aspartame. ..." "... Mintel New Product Database confirmed that the number of new product launches in 2010 increased by 200% over the previous year with product launches across thirty-five countries. Nielsen data indicates that US sales totaled $809 million; an increase of 126% on the $357 million recorded in full-year 2009 and crossed 38 categories of Food & Beverages. Euromonitor reported an 87% increase in product launches in 2010 in Europe and because stevia has yet to win full regulatory approval across Europe, the market still remains relatively untapped. This is the first year that independent retail consumption data for Stevia has been available. The Nielsen based data shows that Stevia is a rapidly growing industry and that Stevia is developing into a broadly mainstream ingredient in foods and beverages. ..." http://www.stevia.co/opportunity/market-size "... The entire sweetener market currently averages $80 billion split into three main categories: Sugar (82%), High Fructose Corn Syrup (HFCS) – (9%), and High Intensity Sweeteners (HIS) – (9%). Overall the sweetener market is growing, but HFCS and artificial HIS ingredients are being replaced with natural alternatives such as Stevia. In addition, ..." |
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