BARCELONA, Spain--BlackBerry (NASDAQ:BBRY) is seeing one-third of new BlackBerry 10 device sales coming from customers who are switching to the platform from other smartphone operating systems, a higher figure than the company had anticipated, according to a senior company executive.
Though he declined to provide exact sales figures, Rick Costanzo, Blackberry's executive vice president of global sales, said early sales of the BlackBerry Z10, the company's first BlackBerry 10 device, are exceeding expectations. "No one is declaring victory by any stretch of the imagination, but gosh, we're off to a great start," he said in an interview here with FierceWireless at the Mobile World Congress trade show. He also said calls to customer care for the Z10 are lower than BlackBerry or its operator partners expected.
"The other thing that kind of surprises us, is that of the sales we're getting, the percentage that are actually flipping over from other platforms onto BlackBerry 10 is a lot higher than we expected," he said. "We're actually getting roughly speaking about a third coming in from outside the BlackBerry community." He said that figure is "consistent" across the 50 markets BlackBerry has launched the Z10 in thus far |
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