Rakuten Bank has outperformed its peers in the industry with regards to financial performance. In 2017, Rakuten Bank posted a double-digit increase in revenues and net profits. Amongst its competitors, Rakuten Bank has shown its efficiency in cost management as it attained the lowest cost-to-income ratio; this was made possible by a robust business strategy. Lastly, the bank has experienced a growth in its digital banking business as it gained an increase in deposits amounting to $18,923 million (¥2,000,366 million), and in loans amounting to $7,152 million (¥756,079 million) for December 2017. |