“We think this will be the next big revolution in content. People don’t understand why the need to wait three or four months [to see a movie],” he said. “After one month the only winner is piracy. I see a big opportunity in moving the digital window closer to the cinema window.”
In order to push this forwards, Rakuten is co-investing in producing movies that it can then bring to its own platform. The company will invest around €2 million this year in two or three projects that will come to fruition in the second half, according to Roca.
“We are going to co-invest in movie productions to accelerate the created of this reduced window between cinema and digital,” he said. |