"China's WeChat is probably the best example of the vast potential that messaging apps hold. With over 900 million monthly active users, WeChat helps them do everything from messaging, buying grocery, hailing cabs, ordering online food and even offline payments at restaurants - all this without having to go to another app. These services not only provide the company incredible customer stickiness, they also create a remarkable revenue model.
For now, WeChat's rivals outside China including WhatsApp, Facebook Messenger, Skype, Viber and Line are behind the curve on this front, although some have started on the road to becoming larger platforms. "The very reason chat apps are expanding beyond communications is to create a sustainable monetisation strategy," said Neha Dharia, a senior analyst with a focus on messaging at London-based research firm Ovum. "Chat apps are moving away from being simply a provider of communication tools "
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