"Rakuten is using their strong brand in Japan for outsized growth in other segments, not unlike Amazon Prime in the US. This is one of the major strengths of Rakuten's membership model. Think of it as a Google account. What began as your email, has evolved into an ecosystem that keeps us tied to Google services (heck, my Seeking Alpha account is tied to my Google account!)
What Rakuten has done a very good job of is getting their e-commerce customers into even more profitable business lines. Get a Rakuten Mastercard (financed by Rakuten Bank), and get 5% back on Rakuten Market. This model has been applied successfully to multiple business lines in the company's growth model."
Quelle: siehe Artikel in #936 |