VA*: What territories or areas of expansion is the company looking toward?*
CD: RTV has always pioneered the AVoD service in Europe and now aims to become the leading AVoD service at the European level. We launched our AVoD service in 2019, becoming the first platform in Europe to offer a hybrid consumption model where users can choose what, how, where, and when to watch, but also whether or not to subscribe or to pay for the content. We introduced our first linear channel in 2020 (Euronews). Today, we feature over 100 linear channels, including our own themed channels, as well as brands from top media groups, such as Condé Nast, Bloomberg, ¡HOLA! and LEGO.
Overall, we remain a unique Pan-European service gathering TVoD, AVoD, and SVoD, and offering a diversified universe of content and a tailored entertainment experience for each user. Users can choose not only the content or device but the pricing to pay for our content.
Talking about our inventory, it is currently managed by our sister company, Rakuten Advertising. Our inventory grew triple digits in 2021, and we aim to have 2.9 billion ad impressions available in 2022. This has been possible through an impressive growth of traffic on our platform, generated from the branded remote-control button on smart TVs from main manufacturers (such as LG, Philips, Hisense, Panasonic, and Samsung). We have been available on these TVs’ line-ups since 2019, as well as on Roku and Vestel.
VA: Does the company have plans for outside of Europe?
CD: Rakuten TV is currently only distributed in Europe and Japan. For the moment, nothing concrete is planned, but we could consider new territories depending on opportunities, especially in the U.S. and Latin America.
VA*: What are Rakuten TV’s goals in the year ahead?*
CD: RTV will focus even more on AVoD as the company aims to become the leader in Europe, while keeping on our platform all the other services that represent a winning business model on the market: TVoD and SVoD with the Starzplay premium service. RTV will also expand its ad inventory and strive to become the destination for users and advertisers. Furthermore, Rakuten TV and Rakuten Inc. will continue building synergies — both technical and commercial — to grow the company’s business and visibility. With a common and constant focus on innovation, there is a full range of solutions that Rakuten aims at offering its customers across business units, such as our payment system, Rakuten Pay, or our loyalty program, Rakuten Points, just to mention the main ones. Our mission is to empower customers to discover and watch the content they want wherever and whenever.
The entertainment industry is at a crossroads. Platforms that offer a greater variety of content, accessibility (such as having Rakuten TV’s remote-control button available on most smart TV brands), and usability will succeed. Simplification will be the key. This is why our mission is to empower customers to discover the content they want and decide what, where, when, and how to watch it. People spend more time on searching rather than watching. One of our main objectives is to empower users and facilitate customers’ experiences.
https://www.videoageinternational.net/2022/03/07/...-expansion-plans/ |