TransCanna's Lyfted Farms Enters CoBranding Deal with Hip Hop Legend & Top
Music Podcaster DJ EFN and MCTO Update
Vancouver, British Columbia--(Newsfile Corp. - May 12, 2021) - Lyfted Farms, a wholly owned
subsidiary of TransCanna Holdings Inc. (CSE: TCAN) (FSE: TH8) signed an exciting co-branding deal
with hugely popular hip hop personality DJ EFN today.
DJ EFN is the co-host of "Drink Champs", one of the top music podcasts that boasts over 5 million
monthly views and downloads on Youtube and iHeartRadio, as well as syndication on Revolt, a digital
cable television network founded by Sean "Diddy" Combs, that enjoys 20 million viewers per month.
Drink Champs is popular for its relaxed, talk-show style format wherein famous hip hop legends like 50
Cent and Rick Ross come on, consume drinks, and share stories of the old and new days of hip-hop.
Considered a prolific pioneer of the 1990's Miami hip hop scene, DJ EFN has produced over 42
volumes of his "Crazy Hood mixtapes", featuring famous hip hop artists such as Outkast, Redman,
Capone-N-Noreaga, KRS-One, Wu-Tang Clan, Naughty by Nature, Ja Rule, Sean Paul, Joe Budden, Lil
Jon, Ghostface Killah, Keith Murray, David Banner and many more.
Lyfted Farms is creating an exclusive strain for DJ EFN branded premium exotic flower products in a
50/50 co-branding deal.
"DJ EFN is an industry legend who has earned a loyal following and powerful relationships in his over 3
decades of music production and entrepreneurship," said Shaun Serpa, Marketing Manager for Lyfted
Farms. "This deal is a win-win. DJ EFN gets to launch his cannabis brand with the best premium exotic
indoor cannabis on the market, and Lyfted gets to introduce its strains to a new market of loyal cannabis
enthusiasts."
The new cannabis brand will be widely promoted and enjoy product placement on DJ EFN's platforms
which include Drink Champs, Smoke Champs, the Coming Home documentary series and more.
"Partnering with authentic personalities with huge followings like DJ EFN is one very important pillar in
our marketing strategy," said Mr. Serpa. "These are partnerships of deep mutual respect for roots based
in underground cultures that are now becoming mainstream. Our consumers are connoisseurs and
loyalists who recognize the difference between fly-by-night brands capitalizing on trends vs. brands who
have been in cannabis and hip hop since DayOne. That loyalty and respect is priceless and is
something we place the utmost value on."
MCTOUpdate
TransCanna wishes to provide an update with respect to the previously announced management cease
trade order (the "MCTO") issued by the British Columbia Securities Commission on March 31, 2021.
The MCTO as issued in connection with the delay by the Company in filing its annual financial
statements, management's discussion and analysis and related officer certifications for the financial year
ended November 30, 2020 (collectively, the "Required Filings") before the prescribed deadline of March
30, 2021.
Due to the delay of the Required Filings, the Company was not able to file the interim financial
statements, management's discussion and analysis and related officer certifications for the quarter
ended February 28, 2021 (the "1
st Quarter Filings"), which were due to be filed on April 29, 2021.
The Company continues to work closely with its auditor and expects to file the Required Filings on or
before May 31, 2021, followed in due course by the 1
st Quarter Filings.
The Company is providing this status update in accordance with National Policy 12-203 Management
Cease Trade Orders ("NP 12-203"). The Company intends to follow the provisions of the Alternative
InformationGuidelines set out in NP 12-203, including the issuance of bi-weekly default status reports in
the form of news releases. The Company confirms as of the date of this news release that there has
been no material change in the information contained in the announcement issued on April 1, 2021, and
there is no other material information concerning the affairs of the Company that has not been generally
disclosed.
About TransCanna
TransCanna Holdings Inc. is a California-based, Canadian-listed company building cannabis-focused
brands for the California lifestyle, through its wholly-owned California subsidiaries.
TransCanna's wholly owned subsidiary Lyfted Farms is California's authentic cannabis brand whose
pioneering spirit has been continuously providing the finest cannabis flower genetics and cultivation
methods since 1984. The Lyfted Farms brand of exclusive cannabis flower is sold at premium retailers
throughout the state. With its new cultivation facility in Daly, California, the company is now poised to
become one of the largest and most efficient vertically integrated cannabis companies in the California
market.
For updated information with respect to our company, please see our filings on SEDAR at
www.sedar.com and on the CSE at www.thecse.com, or visit the Company's website at
www.transcanna.com. To contact the Company, please email info@transcanna.com.
On behalf of the Board of Directors
Bob Blink, CEO
Corporate Communications:
investor@transcanna.com
604-200-8853
FORWARD LOOKING INFORMATION:
Certain information in this release may contain forward-looking statements, such as statements
regarding future expansions and cost savings and plans regarding production increases and
financings. This information is based on current expectations and assumptions, including
assumptions concerning the completion of the expansion of the Daly Facility, government approval of
pro-cannabis policies, greater access to financial services and increased cultivation capacity, that are
subject to significant risks and uncertainties that are difficult to predict. Actual results might differ
materially from results suggested in any forward-looking statements. Risks that could cause results to
differ from those stated in the forward-looking statements in this release include unexpected increases
in operating costs, a continued strain on farmers due to fires and the Coronavirus pandemic and
competition from other retailers. All forward-looking statements, including any financial outlook or
future-oriented financial information, contained in this release are made as of the date of this release
and are included for the purpose of providing information about management's current expectations
and plans relating to the future. The Company assumes no obligation to update the forward-looking
statements, or to update the reasons why actual results could differ from those reflected in the forwardlooking statements unless and until required by securities laws applicable to the Company. Additional
information identifying risks and uncertainties is contained in the Company's filings with the Canadian
securities regulators, which filings are available at www.sedar.com.
Neither the Canadian Securities Exchange ("CSE") nor its Regulation Services Provider (as that term
is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this
release.
NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TOU.S.
NEWSWIRE SERVICES AND DOES NOT CONSTITUTE AN OFFER OF THE SECURITIES
DESCRIBED HEREIN
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