Brand unification: An optimistic perspective
AUGUST 9, 2017
Hiroshi "Mickey" Mikitani, Chairman and CEO, Rakuten, Inc.
In July, we launched a groundbreaking project to unify our brands across the globe.
As Rakuten has grown from a Japanese e-commerce company into a global innovation company, with unique Japanese roots, we have added many unique and inspiring businesses to our ecosystem. Now we are entering a new stage of connecting those dots to provide a user experience that is unified by the Rakuten brand.
Rakuten Viber, Rakuten.TV, Rakuten Kobo, Rakuten Slice – the billion-plus users of these and other newly co-branded services will begin to recognize that they are within a broader ecosystem, one they can trust to offer them value, security, joy and other benefits.
https://rakuten.today/mickeysvoice/...tion-an-optimistic-outlook.html