We are Symphony: A conversation with Jason King
By Suddhaloke Choudhury
Global Content and Social Media Manager Rakuten Symphony
What makes Rakuten Symphony different from other places you’ve worked?
The really interesting thing about Rakuten Symphony is that it is an upstart, yet it is part of a established leader like Rakuten, which makes the company dynamic and incredibly agile. Also, this company was born out of the creation of an industry disrupting mobile network in Japan, a feat that has given Rakuten Symphony significant credibility. With us going against the status quo, it allows me, as a member of the marketing team to come up with creative ways to share our unique story within a somewhat static industry which has been doing business the same way for decades.
What are your roles and responsibilities in your current position?
Currently, I am a Senior Director within the CMO organization. I'm closely involved in digital marketing, working with product and engineering teams to build out our presence online and formulate our overall strategy on multiple external platforms. I also look after the marketing relationships with our partners, which has been an ongoing role for me over the past couple of years. This involves working closely with partners like Intel and Google Cloud, to create joint go-to-market strategies. Recently, my focus has shifted toward growing the Rakuten Cloud brand, increasing its market awareness, and promoting our newly launched website. It has been an exciting adventure so far, expanding our presence across various verticals, including both the telecom and enterprise sectors.
What’s next for you?
2025 promises to be an exciting year for Rakuten Symphony. As a marketing professional, this naturally means it will also be an exciting and busy year for me. I am sure that we will continue to create innovative new solutions, forge new partnerships and I am looking forward to sharing these new developments externally.
https://symphony.rakuten.com/blog/...y-a-conversation-with-jason-king