Rakuten wesentlich besser als Rocket

Rakuten AI Optimism showcases AI-powered ecosystem for everyday experiences

2 hours ago

Between what is and what could be, there’s a powerful feeling: Optimism. That feeling took on a fresh identity as Rakuten unveiled Rakuten AI Optimism, the new name for its annual flagship event. The name change is more than cosmetic; it signals how AI has become deeply woven into the Rakuten Ecosystem. Held at Pacifico Yokohama from July 30 to August 1, 2025, the event gathered tens of thousands of business professionals, partners and innovators from across the globe.

Rakuten’s vision for an agentic future

Mickey Mikitani, Chairman and CEO of Rakuten Group, delivered the event’s opening keynote, reflecting on the company’s nearly 30-year journey. From its beginnings in e-commerce with Rakuten Ichiba to expansions into digital banking, travel and mobile services, Rakuten has built a vast ecosystem that connects more than 44 million users monthly across Japan.

During his presentation, Mikitani unveiled Rakuten AI, positioning it as the cornerstone of the company’s new agentic era. He described the launch of Rakuten’s new cutting-edge agentic tool as a transformative shift where AI acts as an intelligent agent, designed to decode user intent, unify fragmented data and take meaningful action across the Rakuten Ecosystem. Boasting deep Japanese context awareness, Rakuten AI combines proprietary Rakuten models as well as models from industry leaders, enabling it to provide more intuitive, personalized experiences.

Mikitani also spoke about Japan’s current pace of AI adoption, noting that while global usage accelerates, domestic engagement remains modest. Rakuten’s vision is to bridge that gap by making AI a natural and helpful part of daily life.

https://rakuten.today/blog/...ecosystem-for-everyday-experiences.html
 

Greenhaven Road Capital highlighted stocks such as AST

In its second-quarter 2025 investor letter, Greenhaven Road Capital highlighted stocks such as AST SpaceMobile, Inc. (NASDAQ:ASTS). Headquartered in Midland, Texas, AST SpaceMobile, Inc. (NASDAQ:ASTS) designs and develops a constellation of BlueBird satellites. The one-month return of AST SpaceMobile, Inc. (NASDAQ:ASTS) was -15.64%, and its shares gained 40.33% of their value over the last 52 weeks. On August 18, 2025, AST SpaceMobile, Inc. (NASDAQ:ASTS) stock closed at $48.16 per share, with a market capitalization of $17.266 billion.

Greenhaven Road Capital stated the following regarding AST SpaceMobile, Inc. (NASDAQ:ASTS) in its second quarter 2025 investor letter:

"Among the companies in our portfolio, AST SpaceMobile, Inc. (NASDAQ:ASTS) presents the widest range of potential outcomes. AST is developing a space-based cellular broadband network using a constellation of satellites that will communicate directly with unmodified smartphones using the same cellular bands as terrestrial towers. If successful, users will never be out of cellular range. Their network will provide coverage in areas where traditional cell towers cannot reach, enabling users to stream Netflix in the middle of the ocean using their unmodified iPhone.”

https://finance.yahoo.com/news/...al-investment-thesis-134335414.html
 

Cloud-Native Telco: Empowering agility and cost optimisation

June 06, 2025

Kicking off DSP Leaders World Forum 2025, this panel brings together senior leaders from BT Group, Deutsche Telekom Technik, Elisa, Rakuten Symphony and Wind River to explore how telcos can become more agile and cost efficient by embracing cloud-native strategies. Co-hosted by Franz Seiser of Deutsche Telekom Technik, the discussion covers the urgent need for automation, cultural transformation and the foundations needed for AI-native networks.

Co-hosted by Franz Seiser, VP, Tribe Lead T-DAT, Deutsche Telekom Technik

Featuring:
Abir Hossain, Vice President, Technology & Operations, Elisa
Darrell Jordan-Smith, Chief Revenue Officer, Wind River
Laura Murphy, Senior Transformation Lead, Network Services, BT Group
Vivek Chadha, SVP & Global Head of Telco Cloud, Rakuten Symphony

https://www.youtube.com/watch?v=4AEA1TgumNo&t=75s
 

Companies using Rakuten Display Advertising by Rakuten, Inc. in 2025

As of 2025, 167 verified companies use Rakuten Display Advertising – across industries, company sizes, and geographies. This is real, verified data. Whether you’re looking to analyze the market, build a target list, or get a sales edge – this is your starting point.

Rakuten Display Advertising by Rakuten is a comprehensive advertising solution designed for businesses looking to enhance their online presence and reach a wider audience. It provides tools for creating and managing display advertising campaigns across the Rakuten network. It’s widely used by marketing, sales, and advertising departments across various industries.

https://data.landbase.com/technology/rakuten-display-advertising/
 

Viber Marketing Strategy 2025: A Case Study

As we reflect on the evolution of the Viber Marketing Strategy, it becomes evident that the platform’s focus on user engagement has reshaped its approach to communication. By implementing data-driven decisions and personalized messaging, Viber has effectively enhanced the user experience, responding to the growing demand for seamless interaction in the digital realm. The future insights suggest that Viber is well-positioned to capitalize on the increasing preference for mobile e-commerce, projected to represent 42.9% of all e-commerce sales by 2024.

Moreover, Viber’s success in utilizing tools like chatbots has illustrated the power of instant communication, as evidenced by Apple’s impressive subscriber growth and conversion rates. With 69% of consumers expressing a preference for texts regarding payments and a significant portion interested in sales inquiries, it is clear that Viber’s strategies align with current consumer behaviors. The platform’s innovative offerings, such as free messaging options and tailored business messages, further underscore its commitment to maintaining a competitive edge.

Looking ahead, Viber will likely continue to adapt and innovate within the fast-paced messaging app market. The emphasis on cross-channel engagement strategies and strict compliance with user consent ensures that Viber not only is a trustworthy platform but also fosters deeper connections between businesses and their audiences. As it navigates the ever-evolving landscape of user engagement, Viber remains focused on delivering value, solidifying its position as a leading choice for communication in over 190 countries.

https://www.latterly.org/viber-marketing-strategy/
 

DITO and Rakuten Viber Partner to Enable Next-Level Digital Lifestyles

19 August 2025

David Tse, Senior Director for Asia Pacific at Rakuten Viber, and Atty. Adel Tamano, Chief Revenue Officer of DITO Telecommunity, shared a handshake to mark the official partnership between DITO and Viber. This collaboration underscores their shared commitment to empower Filipinos with affordable, high-quality digital connections and innovative tools under DITO’s “Kaya DITO” campaign.
MANILA, Philippines – [August 18, 2025] – Staying connected just got a major glow-up with DITO Telecommunity’s global telco partnership with Rakuten Viber, one of the world’s most loved communication platforms. This milestone brings a more exciting, seamless, lifestyle-driven way to keep the conversations alive, whether you’re catching up with friends, sharing your latest snaps with family, running daily errands, or even chasing new business opportunities.

As part of this global tie-up, Viber users on DITO can look forward to an upcoming Viber Plus and Viber Dating promo, offering even more ways to connect, meet, and engage with people who matter most while continuously enjoying free data for Viber.

"With the Philippines as a major Viber market, we welcome the partnership with DITO to empower Filipinos with affordable access to quality calls, chats, business tools, and even online dating through our app," said David Tse, Senior Director, Asia Pacific for Rakuten Viber. "This team-up makes perfect sense to help deliver many Viber features that benefit Filipinos – from connectivity to security – and push towards a smarter digital lifestyle."

About DITO Telecommunity

DITO Telecommunity Corporation is the fastest-growing telecommunications provider in the Philippines after it was awarded a Certificate of Public Convenience and Necessity by the National Telecommunications Commission in 2019.
 
DITO is committed to delivering world-class, fast, affordable, and secure telecommunications services that connect and empower Filipino communities, with a vision of making data access a right—not a privilege—for all.

DITO is a Filipino company formed through a consortium led by Udenna Corporation, in partnership with China Telecommunications Corp.

https://dito.ph/news/...rtner-to-enable-next-level-digital-lifestyles

 

and I hope, that the ranks will increase with the new excellent offers of Rakuten Viber

Rank 10 in Vietnam
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Rank 6 in Philippines
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Rank 7 in Armenia
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Rank 4 in Bosnia and Herzogowina
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Rank 5 in Bulgaria
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Rank 3 in Greece
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Rank 9 in Croatia
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Rank 4 in Lithunia
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Rank 5 in Macedonia
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Rank 3 in Moldovia
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Rank 3 in Serbia
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Rank 4 in Slovenia
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Rank 10 in Czech
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Rank 11 in Thailand
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Rank 5 in Ukraine
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Rank 3 in Hungary
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Rank 4 in Belarus
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Affiliate Intelligence Showcases Rakuten Advertising's AI Expertise

25.07.2025

Rakuten Advertising's Affiliate Intelligence is a suite of cutting-edge AI-powered tools designed to provide advertisers with unique insights and ensure robust brand protection. For example, Rakuten Advertising Detect can pinpoint instances of ad fraud or performance anomalies, while Partnership Discovery identifies optimal partnerships between advertisers and publishers. In this report, we hear from Rakuten Advertising's AI strategy leader at Rakuten Optimism in the US, and from a user of Partnership Discovery who boosted their sales by nearly 40%.

https://www.youtube.com/watch?v=m6bHmHzc_fs&t=49s
 

Lifull  is  a major equity accounted company of Rakuten

https://lifull.com/doc/2025/08/FY2025Q3_Earnings_Pres_En.pdf
 

Rakuten Fashion to Offer Exclusive FETICO Products, Celebrating the Brand's 5th Anniversary and Collaboration with "by R” Project

Tokyo, August 21, 2025 - Rakuten Group, Inc. today announced that its fashion e-commerce site, Rakuten Fashion, will offer exclusive products from FETICO to celebrate the brand's 5th anniversary and its collaboration with the "by R" project, an initiative supporting the Japanese fashion scene. Designed by Emi Funayama, these exclusive products will be available for purchase starting August 26 at 9:00 a.m. (JST), with the product page available starting today.

Rakuten is supporting FETICO’s fashion show during Rakuten Fashion Week TOKYO S/S 2026, scheduled for September 3, 2025, through the “by R” project*1. By offering “by R” exclusive products through Rakuten Fashion, Rakuten aims to broaden FETICO’s appeal to both existing fans and new customers.

Additionally, the runway show will be held in collaboration with the Japanese holistic beauty brand THREE, which will provide fragrance performance and product support for models' makeup. As part of this initiative, a special "by R" limited edition makeup pouch, designed by Emi Funayama in collaboration with FETICO and THREE, will be given as a gift while supplies last to purchasers of FETICO's exclusive products and THREE products.

https://global.rakuten.com/corp/news/press/2025/...=8&category=ec