Local Corporation Releases Online Pay-Per-Call Advertising Forecast from Borrell Associates Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018
IRVINE, Calif.--(BUSINESS WIRE)--Nov. 21, 2013-- Local Corporation (NASDAQ:LOCM), a leading online local media company, today announced that it partnered with Borrell Associates on a forecast of the online pay-per-call advertising market.
The research, which was commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018.
Local Corporation has been issued five patents related to pay-per-call advertising solutions, including U.S. patent number 8,359,049, which is directed to various aspects of mobile, pay-per-call directory assistance and advertising systems and/or methods.
"Industry experts are projecting that within five years, 80 percent of local searches will be done on a mobile device1. We believe the pay-per-call mobile lead generation ad model will be instrumental in monetizing these local consumers on mobile devices," said Heath Clarke, Local Corporation chairman and CEO.
"This new research validates the investments we've made in building our intellectual property portfolio over the past decade," added Clarke. "With five key patents in the mobile pay-per-call space, we feel we're uniquely positioned to generate royalty revenues from the growing pay-per-call market." |