Monetization is a big challenge in mobile, and we believe pay per call is a natural solution. We have five pay per call patents. First one filed in 2002.
Big for Local Corp In a global economy that has near-instant access to everything, maybe it’s time to start thinking local.
Mobile internet is responsible for an ever increasing share of the world’s search traffic, and people aren’t just searching from their mobile device, they’re searching local. The thing is, most don’t realize that this isn’t just a niche audience… it’s estimated that 2014 will be the year that more searches will be performed from local devices than from your laptop or desktop at home.
Why does this matter?
Mobile search traffic is largely local and businesses are overlooking the value of local search engine optimization. This is set to becoming a booming industry and yet it’s largely being ignored by those it could be benefitting the most – local businesses.
For example the 10. Patent of 12
Local Corporation Granted U.S. Pay-Per-Call Patent
Patent Can Help Company Monetize Multi-Billion Dollar Mobile Advertising Market
IRVINE, Calif.--(BUSINESS WIRE)--Nov. 27, 2012-- Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced that the U.S. Patent and Trademark Office has granted the company patent number 8,306,208, which covers a pay-per-call Enhanced Directory Assistance method or system.
Issued on Nov. 6, 2012, the patent describes an Enhanced Directory Assistance (EDA) method and/or system whereby pay-per-call advertiser listings are provided to consumers in response to directory assistance inquiries. The company believes that the patent may cover numerous pay-per-call EDA inquiry methods, such as text and the latest voice command search integrations offered on many of today's smartphones, as well as traditional voice-based EDA inquiries.
"Borrell Associates estimates that approximately 5 billion Enhanced Directory Assistance (EDA) inquiries from mobile devices will be made in 2012, along with 1 billion more from landlines. EDA is gradually transitioning into an advertiser-pays model, with pay-per-call representing the advertising vehicle," said Heath Clarke, Local Corporation chairman and chief executive officer. "We believe this patent may represent a core intellectual property component of the emerging pay-per-call mobile ad industry because it contemplates the provision of pay-per-call ad listings in response to EDA searches. We're pleased that this patent validates the considerable time we have spent developing our intellectual property in the area of performance advertising, including EDA."
The patent also provides a method and/or system for dynamically ordering pay-per-call directory listing results and tracking subsequent telephone referrals. EDA pay-per-call ad revenue is intended to provide additional revenue for carriers. The patent is a continuation of a patent previously issue,
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