“Integrations that we are excited about are the likes of banks, utilities companies, the likes of FC Barcelona, and Shakira where you’re offering the users exclusive content that they can’t find anywhere else but on Viber, and you’re giving them a channel that they can chat in real-time with people that they follow – be it singers or athletes,” says Constandache.
“It’s more about finding the middle ground between utility and marketing, but the most important part remains the utility. It’s really the user engagement that is driving all our partnerships.”
Looking ahead, Viber will look to continue with its focus on user engagement and continue to dive even deeper into ways for users to engage – whether that be with brand chatbots powered by partnerships with companies like Sprinklr, or with each other through social gaming powered by Gamee. |