Majority shareholders strengthen cash position of Mobile Loyalty PLC
16:09 28.02.12
Mobile Loyalty PLC / Keyword(s): Capital Increase/Weiteres Schlagwort Majority shareholders strengthen cash position of Mobile Loyalty PLC 28.02.2012 16:07 --------------------------------------------------
Malmö/Frankfurt/London, February 28, 2012 - Mobile Loyalty PLC, a fast growing service provider for Mobile Advertising and Mobile Marketing, has successfully strengthened its cash position. The company's majority shareholders will invest more than 3 million SEK consisting of loans combined with warrants. The loan agreements will have a duration of 24 months with an interest rate of 12%. The options are free of interest and run for 24 months, with an exercise price of 1.5 SEK upon exercise after 30-120 days of drawing and an exercise price of SEK 3 afterwards. The subscription is planned for the period from February 10 to 29, 2012. Upon full subscription, warrants for up to 3.6 million new shares will be issued. The decision to issue warrants was concluded by the Management Board pursuant to the authorization of the shareholders meeting of November 7, 2011. In respect to the new shares issued in late 2011, Mobile Loyalty has initiated legal proceedings against four subscribers of new shares. The four persons in question did not pay the full amount of cash for the shares subscribed, amounting to a value of more than 3 million SEK. About Mobile Loyalty Group Founded in 2006, Mobile Loyalty offers a turn-key white label mobile advertising service for brands and media companies. The service can be launched within weeks, providing media companies with ad services to capitalize on mobile advertising, by using the superiority of mobile specific attributes. Mobile Loyalty lets the customer focus on their core business and leverage on their already existing advertiser and consumer base. Mobile Loyalty's offering includes a set of new ready-made advertising services optimized for all digital platforms (e.g. iPhone, Android, mobile web) delivering efficient embedded advertising, combining web, social media and mobile channels. Media companies benefit from the ability to source new mobile advertising revenue without the burden of upfront development costs in an increasingly changing marketplace. Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB (www.mobileloyalty.com) based in Malmö, Sweden with offices in Stockholm and Copenhagen. The Mobile Loyalty Group includes the Mobile Loyalty Europe AB, Scandinavian Advertising Ltd, Scandvision Holding AB and Encons Publishing. Mobile Loyalty Group has 55 employees with offices in Malmö, Stockholm and Copenhagen. The company is listed at First Quotation Board of Deutsche Börse with ticker symbol M8L and ISIN-code GB00B5MVRW60 and the AktieTorget Stock Exchange in Sweden with the ticker symbol MOBI SDB and ISIN-code SE0004296325. For further information, please contact: Mobile Loyalty AB Nicklas Gerhardsson, CEO t: +46 70 7633712 e: nicklas.gerhardsson@mobile-loyalty.com Mobile Loyalty AB Sterner de la Mau, Founder, EVP Business Development t: + 46 70 8118189 e: sterner.delamau@mobileloyalty.se DISCLAIMER This publication constitutes neither an offer for the sale of or an invitation to buy securities of Mobile Loyalty PLC. This document is not an offer for securities for sale in the United States of America. Securities may only be sold or offered for sale in the United States of America following their prior registration in accordance with the provisions of the U.S. Securities Act of 1933 as amended or, without prior registration, only on the basis of an exemption. The shares of Mobile Loyalty PLC are not and shall not be registered in accordance with the provisions of the U.S. Securities Act of 1933 as amended and are neither sold nor offered for sale in the United States of America. This document is only distributed to and targeted at (i) persons outside of the United Kingdom or (ii) professional investors pursuant to Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 or (iii) companies with assets and other persons with assets pursuant to Articles 49(2)(a) to (d) of the Order (with these persons being referred to as 'qualified persons'). All securities referred to here are available to qualified persons only and any request, offer or agreement to obtain, purchase or acquire such securities by any other means shall only be made in relation to qualified persons. Individuals who are not qualified persons should under no circumstances take action on the basis of this information or its content. 28.02.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAPs Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |