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Press Release Source: NeoMedia Technologies, Inc.
NeoMedia Micro Paint Repair Makes Auto Aftermarket Week Debut at NACE
Tuesday November 2, 8:30 am ET
FORT MYERS, Fla.--(BUSINESS WIRE)--Nov. 2, 2004--NeoMedia Micro Paint Repair, which revolutionized the profit picture for small paint repairs, will make its trade show debut at NACE 2004, the collision repair industry's main event, during Automotive Aftermarket Industry Week starting Thursday in Las Vegas.
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A business unit of NeoMedia Technologies, Inc. (OTC BB: NEOM - News), NeoMedia Micro Paint will be in NACE Booth #5214 at the Mandalay Bay Convention Center.
Repairs in Less Than an Hour
The proprietary NeoMedia Micro Paint Repair System uses a chemical adhesion rather than old-fashioned mechanical adhesion, and completes undetectable repairs of scratches, scrapes and blemishes on vehicles in a fraction of the traditional time . . . usually less than an hour.
With the NeoMedia System, the area to be repaired is isolated, without extensive and time-consuming masking or costly removal of panels or parts, much like arthroscopic surgery, which allows repair of injuries to humans in a far-less-invasive manner. Scratches down to bare metal, oxidized paint - even high metallic, pearl and tri-coat finishes - can all be corrected with NeoMedia's products and process, which employs proprietary technology and safe materials, totally free from harmful isocyanates.
"This incredibly quick turnaround lets shops work on many more cars a day," said Art Gilfus, vice present of global sales of NeoMedia Micro Paint. "Car dealers and repair businesses who use the NeoMedia Micro Paint System have realized dramatic increases in margins and profits while their satisfied customers have been able to drive away in their perfectly-repaired cars in hours rather than lose use of them for one, two or even three days."
"Targeting the Worldwide Auto Aftermarket"
"NeoMedia Micro Paint is targeting the worldwide auto aftermarket," said Gilfus, citing recent agreements which brought his company's products to Australasia and Canada.
"In June, we took a major step toward global expansion by signing a distribution agreement with Micro Paint Systems (Australasia) Limited of New Zealand," he said. The agreement gave exclusive distribution rights to NeoMedia's micro paint repair products in Australia and New Zealand, contingent on a minimum purchase of 500 systems over five years, which would generate approximately $23 million in revenue to NeoMedia.
"Then," said Gilfus, "in August, NeoMedia signed a distribution agreement with MDA Co-Auto Ltd., the largest buying consortium for new car franchised dealers in Western Canada." Running through 2006, that agreement, said Gilfus, "gave exclusive rights to MDA (Motor Dealer's Association) Co-Auto, and would generate a minimum of $2 million to NeoMedia if the minimum sales target is achieved."
MDA Co-Auto has more than 1,050 members throughout Western Canada are franchised dealers for virtually all cars, including Ford®, General Motors®, Chrysler®, Honda®, Toyota®, BMW®, Volkswagen® and Audi®. MDA will, said Gilfus, private-label the NeoMedia Micro Paint Repair products and system for sale to its member dealers, who should then be able to quickly and efficiently repair paint on new cars damaged in transport, trade in or leased vehicles and cars brought in by customers.
Marketing to Stand-Alone Businesses
"NeoMedia is also actively marketing to stand-alone body and repair shops, auto glass specialists, and entrepreneurially-driven businesses which want to add to or create a new profit center," Gilfus said. "There is plenty of business for all," he said. "Dealers, stand-alone body shops and even start-ups can show immediate and on-going profit through the NeoMedia Micro Paint Repair System."
A new six-minute video detailing the NeoMedia Micro Paint Repair System for stand-alone businesses is available online at http://www.neom.com/products/mpr/mprVideo.jsp "This is an exciting video which provides a wealth of information to businesses about joining the NeoMedia team," Gilfus said.
Information is available by calling Gilfus at (239) 337-3434, X 119, e-mailing him at agilfus@neom.com, or visiting http://www.neom.com/products/mpr/index.jsp
NeoMedia Micro Paint Repair, Inc.
NeoMedia Micro Paint Repair, Inc., is a business unit of NeoMedia Technologies, Inc. Formerly known as CSI International Inc. (www.csi-intl.com), the company specializes in products and services for the worldwide micro paint repair industry, including a system and processes utilizing proprietary technology.
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