Jewellery firm, Bijou Brigitte, teams up with Fawaz A. Alhokair & Co to launch in Middle East
Published on 26/01/2015 by Fiona Briggs in Retail News, Retailer News
Fashion jewellery and accessories company Bijou Brigitte has partnered with Saudi retail group, Fawaz A. Alhokair & Co, to launch the brand in Saudi Arabia.
Bijou Brigitte is a leader in the fashion jewellery and accessories sector in Europe. Founded in Germany in 1963, the Bijou Brigitte Group now operates a network of more than 1,100 stores across Europe and the USA, catering to a fashion-conscious customer base with high quality pieces. Continually searching for new colour schemes, unusual formats and different materials, the Bijou Brigitte purchase team travels the world to spot the latest trends in order to bring them to consumers.
Roland Werner, chief executive officer of Bijou Brigitte, said: “Taking our brand to new consumers is a core objective for the Bijou Brigitte Group. Alhokair’s paramount position in retail markets across the Middle East, North Africa, Central Asia and Caucasus regions mean that we are guided in this ambition by very capable hands. We are looking forward to introducing Bijou Brigitte to a whole new audience, and a long and fruitful partnership with Alhokair.”
Simon Marshall, chief executive officer of Alhokair, said: “We are delighted to partner with Bijou Brigitte, already a market leader in Europe, to offer the brand to Middle East consumers. Exacting quality standards and a laser-eyed focus on global fashion trends make Bijou Brigitte an ideal partner for Alhokair.”
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