Segment revenue: JPY 820.4 bn (+13.1% YoY), Non-GAAP operating income*1: JPY 153.4 bn (+37.9% YoY). The customer base and transaction value expanded in each business throughout the year. Rakuten Card: Shopping GTV grew on higher card membership and average customer spending. FY2024 Shopping GTV: JPY 24.0 tn (+13.7% YoY), contributing to increased segment revenue. Due to increased operating leverage from top-line growth and marketing optimization, achieved a significant increase in profit for the full year.
Rakuten Bank: Accounts grew by leveraging group synergies. Number of accounts: 16.48 mm*2 (as of end of Dec. 2024, +11.6% YoY). With further progress in converting accounts into main accounts and daily transactional accounts, the deposit balance also increased, reaching JPY 12.0 tn*2*3 (as of end of Dec 2024, +16.9% YoY). Led by the accumulation of assets under management, and also policy interest rate hike, interest income grew significantly in the second half of the year and achieved a significant increase in revenue and income.
Rakuten Securities: Continued expansion of the customer base, and various transactions were strong. Despite zero domestic stock commissions from Oct 2023, achieved an increase in revenue and profit thanks to the diversification of revenue mix and the control of marketing and other costs. Number of general securities accounts: reached 11.93 mm as of the end of Dec 2024 (+17.0% YoY) and 12mm in Jan 2025.
Rakuten Payment: Continued growth in GTV due to expansion of customer base. Achieved profitability for the full year due to continued control of marketing expenses.
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