Description
Local.com is a recognized leader in local search and online advertising. The company maintains the highest standards in creativity, quality and innovation – in its product and service offerings, operations and team of dedicated employees. We are currently seeking creative, talented and dynamic individuals to join our growing workforce. The following exciting opportunity is located at our headquarters in Irvine, California.
Local.com Corporation (NASDAQ: LOCM) owns and operates a leading local search site and network in the United States. The Local.com site offers consumers a single search environment to find and share information on local businesses, coupons, deals, events and more. The company uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results, for local businesses, products and services, on Local.com and over 1,000 partner sites. Local.com powers over 100,000 local websites, and tens of thousands of small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products. Local.com For more information visit: www.local.com or http://corporate.local.com/.
Job Description
• Develop the social media strategy for the Local.com Owned & Operated websites
• Build a business plan identifying revenue opportunities as well as strategies to achieve them; with a focus on ROI and significant Audience growth (several million monthly unique visitors)
• Understand key metrics and player in the Social Media communities - Launch and manage the day-to-day aspects of Local.com’s Social Media sites and applications (Facebook, Twitter, etc.).
• Establish and coordinate social media response with the different support organizations (Customer Service, PR, etc.)
• Act as a resource and a liaison to all employees for relaying, monitoring and enforcing the Local.com’s Social Media plans and policies as well as to leverage Local.com employees to help grow the social media communities.
• Generate media buzz as a result of successful social media events and promos
• Determine target audience’s affinities – What are they into? Music groups, sports, movies, books, TV, brands, business verticals, etc. This will result in successfully engaging and growing each community.
• Develop socially engaging experiences to create stickiness and loyalty.
• Identify brand evangelists and celebrity bloggers to virally spread Local.com’s value through relevant online communities
• Viral seeding: incentivize Influencers to expose Local.com brand to their fan bases
• Use Smart Monitoring Tools for action-oriented insights from all social media outlets: pages, sites, blogs, etc.
• Use Smart Management Tools (TweetDeck, etc.) to manage the communities effectively.
Required Skills
Desired Skills & Experience
• Must have 5 to 8 years experience in Online Marketing
• A subject matter expert on online social media tools — knows them, has used them all, understands differences, benefits, etc.
• Someone with a major passion for this as a day-to-day job and will think creatively about how to use these tools to our benefit, will proactively seek out new tools
• Highly analytical with strong project management skills; excellent communication skills; ability to work with multiple contributors at various levels.
• Public relations experience, a plus.
EDUCATION:
Bachelor's degree required, MBA a plus |
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