In der nachstehenden Passage wird der Umstellungsprozess beschrieben:
Business Solutions revenue for the three and six months ended June 30, 2012, increased 9.8% and 4.6%, respectively compared to the same periods in 2011. The increase in revenue is due to an increase in revenue from our Exact Match product suite together with the inclusion of revenue from our newly acquired Spreebird business. The increase is partially offset by the continued decline in the small business subscribers from 35,000 at June 30, 2011 to 16,000 at June 30, 2012. The decrease in the small business subscriber base is due to the natural attrition of the current subscriber bases, subject to prior contractual commitments, as well as the Company’s decision to suspend acquisitions of LEC-billed subscriber bases in order to concentrate resources around the Exact Match product suite powered by our acquired Octane360 platform and investment in our new Spreebird daily deals business. As a result, we anticipate revenue from our existing subscribers to continue to decline.
We currently maintain a billing relationship with certain third parties that bill a portion of our legacy subscribers for us via LECs. For the three months ended June 30, 2012, our legacy subscribers represented revenue of approximately $1.4 million, a decline of 24% from the three months ended June 30, 2011, revenue derived from our legacy subscribers of $1.9 million. For the six months ended June 30, 2012, our legacy subscribers represented revenue of approximately $3.0 million, a decline of 29% from the six months ended June 30, 2011, revenue derived from our legacy subscribers of $4.2 million. Since our decision to suspend the acquisition of new LEC-billed customers in the fourth quarter of fiscal 2010, subject to existing contractual obligations, we have experienced a natural and expected churn in these legacy subscribers resulting in a fairly predictable reduction in our total legacy subscription customers on a quarter to quarter basis. In April 2012, we were advised that certain of our third party billing partners had received notification that certain LECs would no longer provide billing services for our products and services with respect to these legacy subscribers as of September and December 2012, respectively. In August 2012, our billing partner, LaRoss Partners, provided notice to us that such suspension of billing services would occur in September and December 2012. As such, we expect that the inability to bill our legacy subscribers via LECs will reduce revenue for the second half of 2012 by approximately $666,000 and net income for the second half of 2012 by approximately $634,000. The impact to our revenues after fiscal 2012 would continue to decline as a result of the natural churn which would have occurred in the absence of these actions by the LECs. We remain focused on selling our new products from our Exact Match product suite, which are billed via credit card and are entirely unaffected by LEC billing. As of June 30, 2012, we had 828 Exact Match customers which are billed monthly at an average charge that is approximately 10 times as much as one legacy subscription customer. There can be no assurance that our efforts to secure new Exact Match customers will be capable of offsetting the revenue and net income losses we from the loss of our revenue and net income by our legacy subscribers.
Dahinter steht die Annahme, dass man während der Übergangszeit im dritten Quartal noch nicht genügend Exact Match Kunden hat, die die Aufgabe des vorherigen Systems ausgleichen können. Allerdings werden sich diese Probleme auch das zusätzliche Anbieten der abgemagerten Propel-Variante Ignite im laufenden Quartal reduzieren bzw. wird man vielleicht schon im vierten Quartal mehr erlösen als früher mit dem alten System. |
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