What is Pay-Per-Call?
Pay-per-call is a type of performance marketing where an advertiser pays publishers (also known as affiliates or distribution partners) for quality calls generated on the advertiser’s behalf. Put simply, pay-per-call tracks calls the same way performance networks tracks clicks.
Here’s how it works:
Advertisers create marketing campaigns designed to drive prospective customers to connect over the phone. A publisher then launches these call-based campaigns and gets credit for the calls they generate.
Source: blog of Revoca Less
Local Corp has five important Pay-Per-Call-Patents
Methods and systems for enhanced directory assistance using wireless messaging protocols Patent number: 8359049 Type: Grant Filed: March 25, 2010 Issued: January 22, 2013 Assignee: Local Corporation
Enhanced directory assistance services in a telecommunications network Patent number: 8306208 Type: Grant Filed: August 7, 2009 Issued: November 6, 2012 Assignee: Local Corporation
Methods and systems for enhanced directory assistance using wireless messaging protocols Patent number: 7715857 Type: Grant Filed: March 23, 2006 Issued: May 11, 2010 Assignee: Local Corporation Less
Enhanced directory assistance services in a telecommunications network Patent number: 7596218 Type: Grant Filed: May 30, 2003 Issued: September 29, 2009 Assignee: Local Corporation Less
Methods and systems for enhanced directory assistance using wireless messaging protocols Patent number: 8359049 Type: Grant Filed: March 25, 2010 Issued: January 22, 2013 Assignee: Local Corporation
Local Corporation Launches Mobile Display Ad Network
Targets Market Expected to Reach $16.3 Billion by 2016
IRVINE, Calif.--(BUSINESS WIRE)--Apr. 9, 2014-- Local Corporation, a leading local advertising and technology company, today announced the launch of its new mobile display ad network for advertisers and publishers.
The company’s new mobile display network provides advertisers with additional reach and exposure for their brands through the distribution of relevant display ads across Local’s extended network of mobile-enabled sites and apps.
“The launch of our mobile display ad network is a natural progression as we focus on becoming a mobile-first company. It also demonstrates one more way we are connecting advertisers with the increasing number of mobile-enabled consumers.
“According to eMarketer, US mobile display ad spending is expected to grow from $8.1 billion this year to $16.3 billion in 2016,. We are excited to utilize recent investments in our technology platform to further advance our mobile footprint in this growing market. We delivered impressive year-over-year network growth of over 140 percent in 2013, and the release of new mobile products for our advertising partners will continue to provide additional revenue opportunities for the company.”
The mobile display network distributes targeted mobile display ads from top advertisers to consumers through leading mobile-optimized sites and apps, including the mobile-enabled version of Local Corp.’s flagship site.
Pay-Per-Call-Solution from Local Corp
Improve lead generation and sales force efficiency with the latest performance marketing solutions.
Generate more income by helping connect mobile consumers with the businesses and products they’re searching for. Local Corp's Pay Per Call advertising solution makes it easier for your visitors to contact that business with a simple tap. This convenient shortcut speeds the path to purchase for them and accelerates the revenue stream for you. The quicker they call the business, the faster (and more often) you get paid. |